Ahuja also said that the prime target of their company are small-scale businesses and start-ups. He mentioned the South Indian region as a potential market as entrepreneurs in the region like to make value-additions to their products. Set up in the year 2006, a key learning for Print Process Corporation has been that the SME businesses in North India are not as motivated to use digital short-run labels to add value in the marketing of their products. Going ahead, Ahuja sees direct manufacturers of Ayurvedic and food products as potential customers for Primera’s short-run digital label presses.
Packaging South Asia — An authentic, impactful, and influential 20-year-old !
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, our Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
We can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org]
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Naresh Khanna – 12 January 2026
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