Hyderabad-based Shrinath Rotopack, one of the leading flexible packaging converters in the country, exhibited its range of flexible packaging solutions at pacprocess 2019. “Many brand owners are expected to attend the event, and we’re here to exhibit our solutions. We feel that this event provides an ideal platform for us to interact with various FMCG companies across the country. It can open up new business opportunities for us,” says Vinod Kakde, head – Technical Sales, Shrinath Rotopack.
Apart from supplying flexible packaging to brands based in India, the company exports packaging materials to a range of companies in the US, the Middle East and Russia. At pacprocess, the company promoted its barrier solutions to the FMCG industry and its range of vacuum pouches.
“One has to agree that plastic is the most feasible material for the packaging industry. There is no alternative to plastic as of now. Though plastic has received flak from the community recently, it remains an unmatched option. The broader focus should be on the recycling front. The industry needs to innovate and come up with better recycling alternatives than down-cycling,” explains Kakde. Shrinath currently recycles its in-house waste to granules/pellets that can be used for secondary applications. The company has been doing in-house recycling for more than six years.
Kakde continues, “We haven’t yet been able to meet a significant number of brand owners since it is just the first day. We hope more brands come to the show in the days to follow.” He added that the recent slowdown in the industry has affected the company’s business. Nevertheless, he hopes that the situation will improve in the near future. “Steps to overcome the slowdown are taken by the higher management, and they’re currently working on it. However, the situation doesn’t seem that bad. I think this is just a phase and it will pass. The industry has seen ups and downs in the past as well,” Kakde shares.
Currently, Shrinath is aiming to increase its exports to European countries. “We’re a little behind in Europe, but it is a promising market, and that is our primary target as of now. In India, we’re working with ITC, Nestle, and Britannia, amongst others,” he shares. Kakde says that the current financial year has been relatively good for the company, and with the agenda for growth in exports in place right now, the company is hopeful to end the year on a high note.
