Chemline, established by Ravindra N Goel, is a three-decade-old company that was started with a vision of developing new technologies for the emerging needs of the industry. However, a lack of capital investment hit the company hard during its initial days. Labeling adhesive was the first flagship product of the company for the brewery industry. “There was a need for such an adhesive in the Indian market. Our product completely wiped out the imports for labeling adhesives in the respective industries. Within two years, Chemline captured the entire wine and beer market in India, and we became the sole suppliers,” said Goel.
With time, the company realized the need to develop hot melt adhesives for high-speed carton pasting in the FMCG sector. “There were many suppliers for hot melt adhesives in India back then, but all the major brands had issues with the quality being offered. For instance, Nestle was looking for a hot-melt supplier to bond laminated surfaces with the board as they faced problems with the existing suppliers of this particular product. We gave them the ideal solution, and they continue to be one of our major clients to date,” added Goel.
Subsequently, with the company’s zeal to develop new products, Chemline started supplying to various segments in the printing and packaging industries. The printing industry was going through a transformation phase, and it needed a high-quality dry lamination adhesive for high-speed machines. Chemline decided to develop the product that it now exports to ten countries across the world.
“Pollution, recyclability and biodegradability are some of the problems that many FMCG companies face. Most of them are now looking to shift from plastics to eco-friendly packaging. We have developed a heat-sealable, oil-resistant and water-resistant coating for paper and board. It can be used in paper cups and paper boxes for food packaging. We are very optimistic about this product, and I think it can replace PE coating in food packaging,” Goel explained.
At Pamex 2020, the company promoted products from its entire portfolio. “The show was pretty good. We got many inquiries for the emerging needs of the industry. I was happy to interact with the customers, and it was encouraging to learn that visitors are looking for new solutions for a variety of applications,” he said. Goel believes that Pamex 2020 was much better than its previous editions. In conclusion, he said, “The Indian packaging industry is growing at a fast pace and is one of the industries that has remained largely unaffected by the recent economic slowdown. There is still a long way to go in terms of developing better, eco-friendly packaging; the industry must recognize this need and invest in R&D accordingly.”
