The Authentication Solutions Providers Association (ASPA) and its co-organizer Messe Frankfurt India have announced the fifth edition of the Traceability and Authentication Forum and Awards on 6-7th July 2023 at Hyatt Regency in New Delhi.
Counterfeiting is a global problem of enormous scale, impacting every industry sector around the world and India is no exception. Small businesses knowingly or unknowingly buy counterfeit technology or equipment and suffer unanticipated costs in breakage, business downtime, and unenforceable warranties.
The Traceability and Authentication Forum 2023 brings together leaders from the industry and global experts, along with top authorities from the government, to discuss solutions and address the challenges that counterfeiting poses to the industry. It enables policymakers, brands, ASPA members and all stakeholders to gain first-hand collaborative knowledge of anti-counterfeiting and traceability technologies, solutions and systems.
Acknowledging the support of Authentication Forum, Raj Manek, executive director and Board member, Messe Frankfurt Asia Holdings, said: “The country requires a comprehensive, proactive and holistic counter approach. We need to make a significant change in increasing awareness, implementing authenticated solutions and supporting these with robust track and trace infrastructure. An aware consumer holds the power to fight this menace. However, we must enhance consumer awareness about this issue. Since its inception, Messe Frankfurt India and ASPA have made good progress in creating momentum in the fight against fakes in India. We are committed to strengthening this momentum.”
The members of the Traceability and Authentication Forum include S Swaminathan, CEO, GS1 India; Jayashree Gupta, president, Consumers India & chairperson, Human Rights Group; Diwaker Bharadwaj, president (Automation/Serialization, Packaging & Brand Protection), Polycab India Limited; Rajat Wahi, Partner, Deloitte India; Unaise Urfi, director, KPMG India; Col. Harendra Bana, Regional Security manager – South Asia, FMCG; Anubhav Jain, Brand Protection Specialist, Amazon; Prashant Kumar Gupta, Country head -Sales, Shriram Veritech Solutions; and Supriya Verma, Director, PwC.
Arranged into a series of sessions, the two-day event will discuss a wide list of topics that play a consequential role in the evolving plan of Indian counterfeiting such as the implementation of barcode/ QR code in the top 300 pharmaceutical brands, discussion on pitching disrupting and latest generation technologies with insights on emerging authentication, traceability technologies, online marketplaces, and anti-counterfeiting trends. The conference will address topics such as counterfeiting and consumer perception, the future of brand security, integrating IP enforcement strategy with anti-counterfeiting, way forward for regulators, brands, and consumers, best practices, global case studies, etc.
In addition, the conference will host the first edition of its annual industry award ‘UK Gupta’s Excellence Award 2023’ in memory of the late UK Gupta, former president of Authentication Solutions Providers Association India. The awards are designed to promote innovation, development and recognition in the anti-counterfeiting industry.
With the theme focusing on ‘coming together to pledge for zero counterfeiting’, the fifth edition of the Traceability & Authentication Forum will converge members from notable industries including agrichemical, apparel, automotive, food and beverages, consumer electronics, pharmaceuticals, biotech and medical, tobacco, cosmetics, nutraceuticals and supplements, FMCG, luxury goods, wines and spirits and more.
The Traceability & Authentication Forum will serve as an intelligent and insightful knowledge platform for industry stakeholders to chart out strategies and inspire new developments.
