Delhi-based Popli Graphics caters to the full spectrum of the printing industry with different divisions in offset, flexo, and other segments. IndiaCorr Expo 2023, held from 28 – 30 September in Greater Noida, was the company’s first exhibition in a corrugation event. Over the years, Popli Graphics has added a family of products that it feels would be very useful for the corrugation industry.
Sanjeev Popli, managing director of Popli Graphics, feels that the packaging industry is growing. The company already has distribution rights for DuPont. It provides special plates for corrugation and full know-how to the customer – for example, which plate is to be used and which is the best plate for the substrate. Popli says the company also supports process houses that purchase plates from it.
Popli Graphics also represents two companies for adhesives – India-based Arofine Polymers and HB Fuller, an American company. “We have a lot of knowledge about adhesives and technical know-how in our partners. We are dealing with two companies as the market requires different solutions and one company is not able to provide them all. For instance, Arofine doesn’t provide hot melt adhesives and HB Fuller doesn’t cover all adhesive requirements of Indian customers,” Popli said.
Popli Graphics launched Colortone water-based inks at the IndiaCorr Expo. Popli told Packaging South Asia that there are several manufacturers of inks in the market and every company has its own USP. “Our USP is a personalized approach – we provide short batches with accurate shade cards as we have noticed that the bigger players are mostly interested in larger volumes. Today, the biggest challenge is that the runs are becoming shorter. People want proofing and accuracy, and we are able to give that personalized service,” he asserted.
Popli said the company is presenting a family of products to its customers. “Our aim is to provide solution-based, durable equipment to them. Everybody on our team is aware of the technicalities of the products we offer. We are not just sellers, we are technical solution providers,” he said, adding this year the company decided to take part in all the targeted exhibitions to make visitors aware of its products.
“If we are participating in a flexible packaging exhibition, we will showcase our flexible packaging portfolio. If we go to Print Pack, it will be offset solutions and so on,” he concluded.
