Shrinking Labels Expanding Surfaces
Real estate these days, as is evident from the din and blare of its advertising, is in great demand for a variety of reasons. Every piece of land or built-up surface that can be acquired is being “developed” and put to good use. In the same way, product brand-owners, in their attempts to own more and more of their potential customers’ mind-share, seek out and cover the maximum possible outdoor advertising real estate. This ownership manifests itself as brightly painted hoardings and wall paintings popping out of the landscape (sometimes amidst green farmlands) to scream their brand message constantly for the customers’ brief attention.
Arvind Sekhar of Sai Security PL wins Interpack08 trip
The winner is Arvind Sekhar of the multi-locational commercial and security printng and label and packaging group — Sai Security Printing and Packaging. Sai Security and Packaging have offices and plants in Bangalore, Delhi, and Faridabad. The group which runs sheetfed presses for book and board printing also runs mid-web presses for security and forms printing and Aquaflex 8 and12-unit narrow web label presses. The company is currently expanding and modernizing its plant Bangalore and building a brand new 100,000 square foot plant in Faridabad. Arvind Shekhar will be attending Interpack with software product manager Sweta Raghavan.