Dabur becomes first Indian ‘Plastic Waste Neutral’ FMCG company

Recycles 100% of plastic sold as product packaging in India

Dabur Honey POP
A Dabur Honey POP in a leading hypermarket in Delhi Photo PSA
India’s largest science-based Ayurveda major Dabur India has now become a 100% ‘plastic waste neutral company’ in India, has collected, processed and recycled around 27,000 MT of after consumer plastic waste from all over India in the 2021-22 financial year.
With this, Dabur has become the first Indian consumer goods company to achieve this landmark. Dabur collects, processes and recycles the same amount of plastic waste that Dabur sells in its product packaging in a year, thereby becoming a ‘plastic waste neutral’ enterprise.
“It is a matter of great pride for the entire Dabur family, who have worked towards not just collecting plastic waste from our cities, towns and villages, but also preventing the waste from reaching our landfills and oceans. This includes all types of plastic waste, from PET and HDPE bottles, PP caps and labels to multi-layered plastics and beverage cartons. As a responsible corporate citizen, Dabur has always been recognized for its commitment towards sustainability and ecological responsibility. We have made significant progress in our environment, social and governance (ESG) journey and have now become the first Indian FMCG Company to become plastic waste neutral in India,” Dabur India executive director-operations Shahrukh A Khan said.
Dabur had set itself the target of collecting, processing and recycling over 22,000MT of post-consumer plastic waste from across India in the year 2021-22. “We surpassed that target three months ahead of schedule and have enhanced our full-year target to 26,956 MT. We work with government-registered recycling partners across the country and have taken progressive actions to reduce plastic waste in cities, towns, villages, while also raising awareness about plastic waste management within the community. The collected plastic waste is being sent to different recyclers, waste-to-energy plants and cement kilns,” Khan added.
Dabur’s plastic waste management initiative was rolled out in the year 2017-18 as part of the plastic waste management (PWM) Rule 2016, 2018 (amended). Under this initiative, Dabur has till date collected a total of over 54,000 MT of plastic waste (Recyclable and Non-Recyclable) direct from the end-users with the help of around local ragpickers in 150 cities across India. Dabur has also put in place a robust audit mechanism to ensure complete transparency and compliance to the state and central regulations and guidelines on plastic waste management.
Moving forward on its mission to protect the environment and roll out special initiatives for ecologically sensitive areas, Dabur announced the launch of a new ‘Save the Environment’ campaign in Himachal Pradesh to create awareness within communities on managing plastic waste within their household. The company will be distributing Cotton Carry Bags to replace the plastic bags that are currently being used in households, Dabur India corporate head-Environment, Health and Safety Tusar Pattnaik said.
As part of this commitment, Dabur has also been working with school children across small towns and villages, educating them about various types of waste and the benefits of segregating them at the source. “We have also been supporting government schools by supplying them with waste bins, sanitation facilities, information, education and communication (IEC) material. These initiatives, we feel, will go a long way in creating Swachh Bharat and Swachh Himachal Pradesh. We are also working towards improving the livelihood and health of local ragpickers, waste collectors, recyclers in the state,” Pattnaik said.
Dabur is a registered brand-owner with Central Pollution Control Board (CPCB) since November 2018 and with all State Pollution Control Boards across the country, and is committed to collecting different types of plastic waste from across the country. “We take our impact on the natural resources in the communities where we operate seriously and have put in place measures to not merely comply with regulations but to responsibly take care of our country and the planet, preserve its beauty and resources for future generations. Every action at Dabur is a step towards a sustainable future,” Pattnaik added.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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