Avery Dennison selects cohort for AD Stretch accelerator program

Partnering with five selected startups in Asia-Pacific for labels and packaging

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Avery Dennison
Avery Dennison's Greater Noida facility. Photo PSA

Global materials science enterprise Avery Dennison (NYSE: AVY) recently announced the inaugural cohort of startups for AD Stretch, an accelerator program that seeks to advance innovation capabilities, pioneer new and sustainable solutions, and address some of the labels and packaging industry’s most pressing business challenges.

In collaboration with accelerator builder-operator Highline Beta, Avery Dennison will partner with five selected startups in Asia-Pacific to launch pilots based on three key themes—maximizing consumer experiences, materials and packaging 2.0, and sustainable, responsible and efficient value chains. The startups were selected based on their disruptive innovations for the labels and packaging industry, proposed go-to-market strategies, and their potential to scale their pilot with a global industry leader.

“We are delighted to see such strong interest from the startup world in our program, and to have been able to choose this exciting group of innovators from a talented applicant pool to help solve some of the challenges we face within Asia-Pacific,” says Anil Sharma, vice president and general manager, Labels and Graphic Materials Asia-Pacific, Avery Dennison. “We’re confident that the combination of our internal financial and innovation strength with the agility of start-up innovators is going to bring us to even greater heights in our efforts to improve efficiency in the supply chain, create the next generation of packaging and solve environmental challenges.”

The selected startups in Asia-Pacific are:

  • CollectID – Piloting digital triggers in embellishments with a combination of encrypted, smartphone-ready NFC tags with secure, immutable NFTs (non-fungible tokens) to guarantee a product’s authenticity with just a single tap on the smartphone.
  • FL Technology – By combining polymer material science and plant physiology, the team has created a nanomaterial that can simultaneously remove ethylene and inhibit the growth of decay-causing bacteria, which is applied to the green storage of fruits.
  • Makegrowlabs – Growing and utilizing a new generation of materials and resources to replace fossil fuels in packaging, textile and others, and creating a solution that is durable and home-compostable as a great alternative to plastic-coated paper and foils.
  • Varcode – An accessible solution for time and temperature monitoring data without the added use of batteries or electronics to improve the safety, quality and sustainability of perishable products all the way to the last mile.
  • Wastelabs – An AI platform that optimizes expensive, inefficient waste and recycling logistics that enables manufacturers to produce more goods from recycled materials.

A first for the labels industry, the AD Stretch program aims to catalyze and engage with the startup ecosystem across Asia-Pacific and Latin America in addressing sustainability challenges. Avery Dennison will accelerate and amplify the program’s impact globally as the company rolls out AD Stretch in Europe and the United States later this year.  

Learn more at ADStretch.com

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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