P&G beauty introduces reusable & refillable Al bottles

On 23 October, P&G Beauty unveiled the latest in packaging innovation at the Reuters Business Summit. The company said its beauty category shared the newest packaging innovation across hair care brands like Head & Shoulders, Pantene, Herbal Essences, and Aussie in Europe, set to change the way consumers buy, use and dispose of their shampoo bottles. “This is an extension of our commitment to be a force for good and a positive force for beauty in the world,” it said. Head & Shoulders As announced at a live panel of sustainability experts at the Reuters Responsible Business Summit, guests at The Window to Act is Now: Advancing Responsible Beauty in Europe heard that in 2021, Head & Shoulders, Pantene, Herbal Essences, and Aussie would enable the 200 million European households to recycle, reduce and reuse the packaging. The leading beauty brands will launch a refill system for their shampoo due to a new reusable 100% aluminum bottle and recyclable refill pouch, made using 60% less plastic (per mL versus standard brand bottle). P&G Beauty is…

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