Packaging related to luxury products and alcoholic beverages generally tends to grab the maximum eyeballs. In the Worldstar Global Packaging Awards 2024 announced in Bangkok, the winners in the alcoholic beverages category covering wine, beer, and spirits, caught the fancy of the jury with the arty, intoxicating, and sleek designs complemented by elegant sustainable and recyclable packaging.
Chivas Regal 18 Years (India) Company: ITC, Pernod Ricard India The lid is reproduced through renewable raw materials replacing the conventional molded plastic. The effect of conventional lustrous silver metalized PET film is replaced through an elite metallic silver print through the gravure print process. The pack is made aesthetically appealing on both inner and outer surfaces through an intricate print & register board-to-board lamination operation.One such packaging was ITC’s new colorful Chivas18 limited-edition pack for Pernod Ricard India designed by interior and fashion designer Sussanne Khan. The WPO website says this is the first time a woman has curated a limited-edition pack of a whisky brand in India. Built on the theme of sustainability, with the touch of flora and fauna of the coastal region, the pack was unveiled at a soiree hosted at The Charcoal Project in Mumbai.
Belle Rive Gin (Austria)Company: Spirit Brothers / Lucaprint / MM Board & Paper
The sophisticated design, without obscuring the view of the elegant bottle, reliably protects the product from damage while eschewing adhesives altogether.
The Mirari Christmas Light-Up Edition 2022 for Glass Decorations was another eye-catching innovation where silk screen printing directly onto a slanted bottle and precise print techniques help achieve detailed geometrical design elements. The art of decoration recreates a festive pack that contains edible snowflakes, while a hidden switch underneath illuminates the pack.
El Bocoy (US) Company: Berlin Packaging, Studio One Eleven Berlin Packaging, and its Studio One Eleven design center developed the naming, branding, custom closure, canister, and the El Bocoy story told on the label. All packaging elements revolve around the barrel – or bocoy – in which the whiskey is made.La Spumante’s award-winning innovation from Italy comes from being the world’s first sparkling wine bottle crafted from 100% PET or rPET, a step towards environmental responsibility. The unbreakable La Spumante bottles are perfect for settings such as concerts, stadiums, younger adult’s parties, swimming pool bars, and clubs.
Fruit spirits labels – Rýdzi (Czech Republic and Slovakia)Company: Etiflex
The owner of Raspenava Distillery Mirek Rýdzi creates a range of pure fruit spirits under the brand Rýdzi /Pure/, devoting maximum care to ingredients, distillation and packaging. The playfulness of colors and shapes on the packaging forms a balanced whole that never ceases to surprise.
The psychedelic labels of Raspenava Distillery Mirek Rýdzi’s pure fruit spirits brand Rýdzi /Pure/ play out the fantasy and reveal the owner’s passions. Two layers of different materials contrast on the front label. They are interconnected by the gold hot-stamped logo. The elegant concept makes it possible to expand the series with new types of spirits.
Luzhou Laojiao Mingniang (China)Company: Guangdong Shangze Youfu Creative Culture
Mingniang 508 is a distinctive light liquor among traditional Chinese Baijiu. The packaging provides excellent protection and convenient opening. The double-sided roast flower illustrations on the bottle body utilize the convex lens magnification principle to save production costs.
Other innovations that stood out are the fruit and herbal spirits labels of Dlabka Distillery from Czech Republic and Slovakia; Budweiser’s World Cup Limited Edition Aluminum Bottles; Maoyun (Luo Bin Shen Zhang), whose gold packaging expresses the oriental aesthetics of subtle elegance and naturalness; the Belle Rive Gin packaging’s sophisticated design or the Malak Beer from Lebanon, whose packaging brings the Malak family’s story to life for young, hip audiences.
