Shrink packaging for hygiene and extending produce shelf-life

Shrink films for any size or shape

Shrink packaging
Shrink films help bulk packaging Photo - Wikimedia

With the Covid-19 pandemic still raging across the globe, companies seek ways to improve product safety, increase protection, and adapt to wholesale changes in the way products are bought and sold. According to Clysar, a US-based packaging supplier, functional and protective shrink packaging is ideally positioned to meet these challenges.

Clysar believes shrink packaging minimizes shopping trips as products can be bundled for bulk buying. “Multi-packs offer an excellent way to manage volume and add value for stock-up essentials — those everyday cleaning and personal products that consumers like to keep on hand. Shrink film is ideal for bundling products for bulk buying, store pickup, and online replenishment programs,” the company says.

Shrink films are ideal for adding a sanitary layer of protection for prepared foods and fresh fruits and vegetables, guarding against cross-contamination, Clysar adds.

Produce Group No Tomato web
Shrink films offer a sanitary layer of protection Photo – Clysar

According to the company, shrink films extend shelf life. “With fewer trips to buy fresh foods, packaging can help keep foods fresher, longer, both in the store and in the consumer’s refrigerator. Studies prove that fresh produce wrapped in shrink film has an extended shelf life of 3-10 days, depending on the type of produce,” the company says.

Shrink films also reduce transport impact. With increased cost and demands on over-the-road transport, companies are looking for ways to minimize shipping space on trucks. Using thin shrink film to overwrap primary packages eliminates bulky outer containers, lowering dimensional weight for lower impact at less cost.

Fragile or thin products like filters for home care, vehicle care, and other products benefit from thin protective packaging that keeps contents clean and protected from handling, damage, dust and grime, the company argues.

Shrink films play a role in shielding school and home office products. Clear, attractive overwraps create a sanitary protective barrier for bundled office and school supplies, keeping books, digital and paper products safe from excess touches and damage from dust or moisture. Ideal for store pickup or online fulfillment, the company says.

During the Covid-19 pandemic, when many offline stores were shut or partially operational, eCommerce played a vital role and offered a lifeline for providing goods and services. Moreover, Clysar says that consumers are increasingly frustrated with disposing of bulky outer packaging, product protection failures, or confidentiality concerns. “Strong, thin, lightweight, opaque shrink film solves all these pain points,” it says.

Manufacturers of high-demand products such as prepared foods, pizza, cleaning supplies and paper goods are experiencing unprecedented demand. Shrink film offers numerous ways to keep output at a peak, including high-speed films that maximize packaging output to supply strategy options like double rolls and efficiency packs that deliver more packages per roll of shrink film and eliminate changeovers.

“Offering the versatility to wrap nearly any size or shape product, shrink film offers a strong, thin, protective barrier for staging, stabilizing, wrapping and fulfilling orders for online, store delivery or curbside pickup,” the company says.


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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