Rovema takes over Hassia Packaging India from Ima

Hassia Packaging sees strong synergies for growth and sustainability

Hassia Packaging
Rovema managing director Jens Torkel says the acquisition of Hassia Packaging in Pune is a good strategic fit for expansion in the mid-price segment Photo Rovema

On 16 July 2020, Germany-based Rovema signed an agreement to acquire Hassia Packaging in Pune in Western India. Hassia was previously part of the IMA Group, which purchased it from the Oystar group in 2015. Hassia is a specialist in vertical form, fill and seal machines for solids, including milk powder. It also manufactures multi-lane sachet FFS machines for liquid detergents and cosmetics. Hassia is a fast-growth company in the mid-price range segment in India and exports a considerable number of FFS machines to Asia and Africa. It is considered a good fit for Rovema, which is also active in food segments.

The acquisition allows Rovema to complete its international portfolio with a strategically important and excellent service and assembly location. The middle price segment in Asia and Africa has hardly been targeted so far, and can now be served quickly and reliably. The additional location in India also strengthens the Rovema’s service offer and enables the expansion of the comprehensive Life Cycle Service concept for Africa and Asia.

Rovema managing director Jens Torkel states, “Hassia India fits precisely into our strategic alignment. The expansion of our market presence with local production in South East Asia will be significantly accelerated with this acquisition. Hassia India is a company with a very good service orientation and can already show intensive experience in dealing with sustainable packaging materials.”

As with the acquisition of DL Packaging in January 2020, Hassia India will continue to operate under its existing brand name. The company’s strengths are to be further developed in the Rovema network in close cooperation with its long-standing managing director, K Ravi. Strong competencies in the powder segment on both sides, together with complementary expertise, for instance, in the production of portion packs for liquids, can be optimally coordinated. The current employees at the production site in Pune will remain.

Hassia Packaging's managing director K Ravi says there is good synergy with Rovena in terms of new products and sustainability Photo Rovena
Hassia Packaging’s managing director K Ravi says there is good synergy with Rovena in terms of new products and sustainability Photo Rovema

Rovema’s sustainability orientation is also decisive for long-term cooperation. Commenting on the acquisition by Rovema, managing director K Ravi stated, “Hassia India has been a leader in value development in the segment of vertical form, fill and seal technology for years by innovation and through Indianizing German technology. Our customers in India, South East Asia, and Africa have set new standards with our support. Rovema is a strong brand with similar values and is a world leader in technology. Hassia India is excited about the acquisition. We are sure that we will be able to offer our customers new attractive offers and a plus in technology and added value.”

It is believed that Rovema plans to turn Hassia Packaging into a competence center for the region. Rovema’s strengths in sustainable packaging machinery and technology are an area that can help Hassia expand its range of products and grow even faster than its healthy growth in previous years.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


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