Alok’s antimicrobial masterbatches powered by Microban’s technology

Antimicrobial solutions for packaging under testing

584
antimicrobial
Vikram Bhadauria, managing director of Alok Masterbatches

We recently interviewed Vikram Bhadauria, managing director of Alok Masterbatches regarding the developments since the company’s agreement with Microban International that we became aware of at the K exhibition in Dusseldorf in October 2019. As Bhadauria points out, the Covid-19 crisis has brought a heightened sense of hygiene and sanitation needs at an individual and community level in the country. As he also suggests, Alok’s antimicrobial solution stands out to be the need of the hour.

Naresh Khanna, editor, Packaging South Asia – Since the formal agreement between Alok Masterbatches and Microban International, what are the steps contemplated to bring Microban’s technology to India?

Vikram Bhadauria – Alok has been working on antimicrobial technology for a few years. Therefore, the first step was for us to find a trusted partner to elevate the potential of this solution for the Indian market. We had the opportunity to join hands with Microban, the global leader in antimicrobial technology, to revolutionize the approach to cleanliness and hygiene. We have seen success in some domains, like water storage and cleanliness, and are now in the testing phase for solutions across the packaging, healthcare, and other industrial sectors.

PSA– Which steps have gone into implementation and execution?
Vikram Bhadauria – We have built a strategic partnership with Vectus, a water storage solutions provider for residential, commercial, industrial, infrastructure, and agricultural sectors, to test the technology on water tanks. The product was tried and tested by them and later on, formally introduced to the market.

PSA – If you recall, I contacted you in February to ask if you had any products that would be of use in combatting Coronavirus, and at the time, you said that nothing was ready. Has the situation now progressed, and do you have anti-bacterial solutions for hospitals, offices, factories, or other public uses such as mass transport?

Vikram Bhadauria – The development is still at a nascent stage. However, Alok’s antimicrobial masterbatches aim to offer microbial protection for applications like hospital beds, linen and furniture, toilet seats and public sanitation facilities, door handles and handlebars, plastic bathroom wares, school, children’s toys, escalator handrails, electrical and electronics.

PSA – Has the Covid-19 crisis made you move faster with solutions that can help in preventing its spread?

Vikram Bhadauria – The Covid-19 crises has reinstated a heightened sense of hygiene and sanitation at an individual and community level. In lieu of the demand for ‘cleanliness’ and market penetration of plastics, Alok’s antimicrobial solution stands out to be the need of the hour. This technology is proven to inhibit the proliferation of microbes on a treated surface by up to 99.99% and actively reduces the risk of premature product degradation for its expected lifetime. We have combined all forces to reduce the risk of communicable infections within the community.

PSA – What is your Microban strategy in the short, medium, and long-run? What are the products or solutions that you plan to bring to the Indian market or to license to others?

Vikram Bhadauria – As highlighted previously, through this exclusive partnership for the Indian markets, Alok’s antimicrobial masterbatches powered by Microban’s technology will transform the approach to cleanliness, hygiene and sustainability of plastics used in packaging, healthcare, and industrial sectors, by inhibiting microbial growth.

PSA– What will be the business model of the collaboration with Microban? Will you develop only ingredients or also develop solutions?

Vikram Bhadauria – Our approach and business model will be more solution-centric for the sectors mentioned above and applications.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
Previous articleIndonesia’s Master Label installs Nilpeter FA-Line
Next articleInoflex buys new Pelican Cerrutti rotogravure press
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

LEAVE A REPLY

Please enter your comment!
Please enter your name here