Toppan, a global name in communication, security, packaging, décor materials, and electronics solutions, has been recognized with awards in two categories in the Shop! Global Awards 2023.
‘Kate iCON Box’ and ‘Red Tokyo Tower counter sign,’ both produced by Toppan, won in their respective categories. The Shop! Global Awards recognize outstanding point-of-purchase (POP) advertising from around the world. Toppan has now become the first and only Japanese company to win the awards.
The awards were held during the Shop! Market Place (25-27 April), the international retail industry trade event organized by Shop! Association.
Shop! OMA (outstanding merchandising achievement) is the global standard for retail industry awards. In 2019, Shop! Association, a global organization striving to enhance the in-store experience, granted a Shop! OMA program license to the Japan Promotional Marketing Institute, of which Toppan is a member.
This means that the category (gold) winning POP advertising at the JPM POP Creative Awards is eligible for entry in the Shop! Global Awards, and Toppan’s winning entries this year were submitted under the scheme.
In the Shop! Global Awards 2023, Toppan’s ‘Kate iCON Box’ for Kao Corporation won in the ‘digital, mobile, & interactive media category’. The ‘Red Tokyo Tower counter sign,’ produced for Teg, won in the ‘service retailer > permanent category’.
Kate iCON Box
It is a fixture in the form of a vending machine. It provides original eyeshadow palettes selected from approximately 350,000 color combinations based on the results of AI-powered analysis of the customer’s face. It gives customers their own unique palette, personalized with their name on the clear filter that protects the eyeshadow.
Red Tokyo Tower counter sign
This is a clear partition installed in an esports facility inside Tokyo Tower. It has a function for converting speech into text and displaying it in real-time. As a countermeasure to Covid-19 infection, it helps to prevent spread via airborne droplets and can increase visitors’ sense of anticipation at entertainment facilities. It also solves the problem of people’s voices being difficult to hear clearly through a partition.
There were 70 entries at the Shop! Global Awards 2023 of which 24 bagged awards. Australia topped with 9 awards followed by Brazil (6), US (3), Argentina and Japan (2 each) and Czech Republic and Mexico (1 each).
Toppan is a leading and diversified global provider committed to delivering sustainable, integrated solutions in fields including printing, communications, security, packaging, décor materials, electronics, and digital transformation.
