Metsä Board’s paperboard packaging for La Ratte potatoes

Luxury potatoes packaged responsibly

108
potatoes
Paperboard packaging for La Ratte potatoes by Metsä Board. Photo Metsä Board

A plastic-reducing alternative to potato packaging has been introduced by Finnish Tuorekartano Oy when it recently launched its special potatoes in paperboard packaging. Tuorekartano Oy’s premium quality La Ratte potatoes will now be packed in easily recyclable and biodegradable packaging made of a lightweight and durable paperboard produced by Metsä Board, part of Metsä Group. The paperboard is ideally suited to protect the potatoes from damage and sunlight. The small package size will also help to reduce food waste.

“Tuorekartano is a company committed to Agenda 2030 and Commitment 2050 and has set itself clear sustainability targets. Plastic-free packaging, such as La Ratte cartons, is part of these goals. We have already reduced the amount of plastic in our packaging materials by 25%,” says Kari Kastari, chief executive officer of Tuorekartano Oy.

The packaging is made of lightweight MetsäBoard Prime FBB EB paperboard, which is made from pure fresh fibers and is suitable for direct contact with food. The dispersion coating of the board improves the moisture and grease resistance of the board, and the packaging can be easily recycled and is also suitable for home composting.

“Environmental issues are important to us, which is why we are constantly improving our operations and production processes to make them more environmentally friendly. It is therefore important that the materials we use are recyclable and suitable for food contact. Metsä Board’s paperboard meets our requirements both in terms of the environment and providing excellent printability,” says Kalle Hurttila, production director at Hurtti-Paino Oy, the producer of the La Ratte packaging.

Metsä Board is a European producer of premium fresh fiber paperboards and a forerunner in sustainability. It produces premium lightweight folding boxboards, food service boards, and white kraft liners for consumer goods packaging as well as retail-ready and food service applications.

Metsä Board works together with its customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibers Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests. The company aims for completely fossil-free mills and raw materials by 2030.

The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters, and merchants. In 2019, the company’s sales totaled EUR 1.9 billion (approximately Rs 16,555 crore), and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here