Metsä Board’s paperboard packaging for La Ratte potatoes

Luxury potatoes packaged responsibly

132
potatoes
Paperboard packaging for La Ratte potatoes by Metsä Board. Photo Metsä Board

A plastic-reducing alternative to potato packaging has been introduced by Finnish Tuorekartano Oy when it recently launched its special potatoes in paperboard packaging. Tuorekartano Oy’s premium quality La Ratte potatoes will now be packed in easily recyclable and biodegradable packaging made of a lightweight and durable paperboard produced by Metsä Board, part of Metsä Group. The paperboard is ideally suited to protect the potatoes from damage and sunlight. The small package size will also help to reduce food waste.

“Tuorekartano is a company committed to Agenda 2030 and Commitment 2050 and has set itself clear sustainability targets. Plastic-free packaging, such as La Ratte cartons, is part of these goals. We have already reduced the amount of plastic in our packaging materials by 25%,” says Kari Kastari, chief executive officer of Tuorekartano Oy.

The packaging is made of lightweight MetsäBoard Prime FBB EB paperboard, which is made from pure fresh fibers and is suitable for direct contact with food. The dispersion coating of the board improves the moisture and grease resistance of the board, and the packaging can be easily recycled and is also suitable for home composting.

“Environmental issues are important to us, which is why we are constantly improving our operations and production processes to make them more environmentally friendly. It is therefore important that the materials we use are recyclable and suitable for food contact. Metsä Board’s paperboard meets our requirements both in terms of the environment and providing excellent printability,” says Kalle Hurttila, production director at Hurtti-Paino Oy, the producer of the La Ratte packaging.

Metsä Board is a European producer of premium fresh fiber paperboards and a forerunner in sustainability. It produces premium lightweight folding boxboards, food service boards, and white kraft liners for consumer goods packaging as well as retail-ready and food service applications.

Metsä Board works together with its customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibers Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests. The company aims for completely fossil-free mills and raw materials by 2030.

The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters, and merchants. In 2019, the company’s sales totaled EUR 1.9 billion (approximately Rs 16,555 crore), and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here