Miraclon expands presence in Pakistan

Miraclon’s new partnership with Digiprint Technologies

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Miraclon’s new partnership with Digiprint Technologies
Muhammad Irfan Siddique, managing director of DigiPrint Photo Miraclon

Miraclon has partnered with DigiPrint Technologies, a Pakistani technology solutions provider for the print and packaging industries. DigiPrint, which is based in Islamabad, will be Miraclon’s local distribution partner, responsible for developing and implementing the sales and marketing of Miraclon’s products throughout Pakistan.

Founded in 2019, DigiPrint technologies specializes in the print and packaging sectors, including labels, wide web, and corrugated technology. DigiPrint also represents other key brands in the market, including Vianord and Glunz & Jensen.

Kris Capiau, Packaging Sales Director for the Middle East, Africa, Turkey and Eastern Europe at Miraclon Corporation comments, “Pakistan is a key growth market for flexo printing, and we are seeing an increasing number of gravure jobs are being converted to flexo processes. This opens up a unique opportunity for Miraclon’s Flexcel NX solutions. With a host of existing installations of this technology already established in Pakistan, we are confident that DigiPrint will help us to offer even better support to both new and existing customers in this market.”

“With its high quality and low operational cost, we believe that the coming years will see flexo printing increase its dominance in the print and packaging industries,” says Muhammad Irfan Siddique, managing director of DigiPrint technologies. “Miraclon’s Flexcel NX systems are an excellent example of the many benefits of flexo technology, and sit at the forefront of this trend towards a flexo future.”

Muhammad concludes, “It is our vision to become the leading flexographic technology supplier in Pakistan. We believe that with Miraclon’s knowledge and technological solutions, we will be able to offer an even higher quality of service to our customers, enabling them to further improve their production efficiencies which, in turn, will help us to achieve that goal.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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