Mondi and Henkel partner to launch fully recyclable refill pouch for Pril

The innovative pouch is lightweight and convenient to use

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Mondi and Henkel partner to launch fully recyclable refill pouch for Pril
Henkel’s new fully recyclable refill pouch for Pril

Mondi, a global leader in packaging and paper, and Henkel are helping consumers to wash dishes more sustainably by creating a completely new reuse packaging concept. The two companies worked together on a packaging solution for Henkel’s hand dishwashing products that allows refilling plastic bottles from flexible pouches. This supports Henkel’s sustainability targets of making 100% of its packaging recyclable or reusable and reducing 50% of fossil-based virgin plastic by 2025.

Since January, consumers can purchase a new keep-at-home refillable pump dispenser with refills in the lightweight, mono-material pouch produced by Mondi. The flexible stand-up pouch reduces plastic by 70% every time it replaces rigid plastic bottles and is easy to recycle where existing infrastructure exists.

Convenient and lighter to carry home, the pouch completely empties thanks to its shape, leaving no residue. It is a soft touch with a sturdy base, so it can easily stand in-store, offering retailers attractive and eye-catching on-shelf appeal while also communicating all the brand information, including sustainability benefits. Mondi’s leak-proof pouch is certified according to ISTA 6, providing highly durable packaging for both in-store and online shopping.

Mondi and Henkel together to support sustainable packaging

“Sustainability is a vital element in the home care industry and a trend that is shaping the whole market and rightly so. At Mondi, we have defined sustainability goals that focus on circular-driven solutions in our MAP2030 action plan. This includes a target to make 100% of our products reusable, recyclable, or compostable by 2025, just like the recyclable pouch for Henkel. Our EcoSolutions approach meant that we worked very closely with the Henkel team to create the new packaging. While the aim was to provide a solution that helped Henkel reach its sustainability targets, we also needed to ensure the materials and structure would protect the product in transit and on-shelf, preventing leakage and minimizing waste”, said Muriel Joncheray, global key account manager Consumer Flexibles, Mondi.

Carsten Bertram, head of Global Packaging Innovation Dishwashing at Henkel, added, “At Henkel, we recognize our responsibility related to packaging. We’re committed to driving sustainable packaging and have a set of ambitious targets. Our strategy is based around circular economy and focuses on integrating recycled plastics, reducing the amount of plastic packaging, reusable packaging, and fully recyclable packaging concepts to close the loop. Mondi was the obvious partner to help us with their expertise in creating the best possible solutions for the product, the planet, and the customer.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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