Essentra Packaging to host workshop at Connect in Pharma event

14 – 15 September at Palexpo, Geneva, Switzerland

Essentra Packaging
Photo Burhan Rexhepi on Unsplash

Essentra Packaging, a leading international carton, label, and leaflet manufacturer, will exhibit its products and host a workshop at the Connect in Pharma event to be held on 14 and 15 September 2022 in Geneva.

A multinational packaging specialist in the healthcare, personal care, and beauty industries, Essentra Packaging will exhibit a selection of its packaging, leaflet, and label innovations.

Connect in Pharma is a new event set to boost innovation for the pharmaceutical and biotechnology businesses. The exhibition takes place at Palexpo, Geneva, Switzerland, and focuses on the development, industrialization, and contract manufacturing of drug delivery systems, alongside pack and filling technologies.

As a founding partner in the event’s inaugural year, Essentra Packaging will showcase its product range for pharmaceutical businesses and host a ‘Phygital packaging to improve sustainability and flexibility’ workshop on 14 September.

The workshop will be hosted by Mark King, head of technical at Essentra Packaging, and David González, technical product manager of the company’s Cartons division. 

The workshop will delve into tools and strategies that combine digital and traditional printing technologies and how the approach can benefit pharmaceutical labs and contract manufacturers. 

“With a diverse array of businesses putting their innovations in the spotlight at Connect in Pharma, we look set to see the future of pharmaceutical supply chains on display, from packaging to filling and assembling. Our team at Stand D23 is no exception, we’re excited to help delegates get hands-on with our own next-generation solutions,” Mark King said.

Mark King said they would share their own packaging insights in a workshop that’s designed to give pharma businesses some real food for thought. “We’ll examine the benefits of a ‘phygital’ approach to packaging design and print. This strategy we use at Essentra Packaging for our customers combines the best of digital and ‘traditional’ offset printing. The upshot is that it offers businesses more agility and flexibility, as well as reduces waste, and supports a more sustainable supply chain. We’ll be delving into where these advantages come from and how businesses can access them. It’s not to be missed.”

Focusing on packing line efficiency, versatility, and security, attendees will be able to get hands-on with products such as leaflet pre-loading solution ComboPack and PiggyBack, a leaflet design technology that optimizes print space to help businesses achieve more with less. 

The company will also showcase some of its safety and security features, including pre-serialization, tamper evidence, and anti-counterfeit solutions.

“Connect in Pharma offers something different than many established pharma events in the annual calendar. The new event has been designed with a laser-sharp focus dedicated to the industry’s downstream value chain, where many have ballooned in size and scope. We’re set for a fantastic event, and our team looks forward to connecting with the pharma sector once again,” Mark King said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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