W&H remains committed to drupa 2021

W&H commits to Germany as a business and trade fair location

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drupa 2021
Windmöller & Hölscher has been exhibiting at drupa since 1951 Photo W&H

Windmöller & Hölscher confirms its participation at drupa in 2021 and is committed to supporting Germany as an important trade fair location. As usual, the company will present new trends and innovations in the printing sector and, in the future, focus on both – physical and digital display formats.

Due to the Covid-19 pandemic, the trade fair for print media has been postponed until next year, scheduled from 20 to 28 April 2021. Windmöller & Hölscher has been present since the show began in 1951 and has developed over the years into one of the largest exhibitors. In addition to the plastics trade fair K and interpack, drupa is the industry’s most important trade fair at which W&H regularly presents its latest product developments and innovations.

“As one of our leading trade fairs, drupa remains an important marketplace for us. This is where new trends in packaging printing are regularly set. With our commitment to drupa, we are also committing ourselves to Germany as a business and trade fair location for the mechanical engineering industry,” says W&H CEO Dr. Jürgen Vutz. “We are convinced that both, the hygiene and health concept presented and the shortened runtime from eleven to nine days, are the right measures to make this important trade fair possible for the trade public in times of Covid-19.”

This past June, W&H organized its first Virtual Expo, “We have been able to accomplish a lot digitally over the past few months. Our first virtual trade fair was a great success, and we gained a lot of experience and knowledge. Nevertheless, we cannot completely replace the close-up trade fair experience virtually. This includes personal meetings, which are indispensable for building and maintaining trusting customer relationships. Both, virtual and personal formats, such as drupa, have their justification and are important for us and the entire industry,” says Sales director Peter Steinbeck.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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