Systech wins AIPIA Virtual Congress Smart Packaging Challenge

Game-changing smart packaging solutions

Systech’s verification and automated inspection solutions ensure you consistently produce high-quality packaging and readable, accurate codes. Photo - Systech

New Jersey-based Systech, a solutions division of Markem-Imaje, was chosen as one of four winners in the Kraft Heinz AIPIA Brand Challenge during the AIPIA Virtual Congress. The Kraft Heinz Brand Challenge invited companies to present game-changing smart packaging solutions that enhance brand equity via next-generation brand and consumer experiences.

“Kraft Heinz is looking for affordable, scalable, and differentiating active and intelligent packaging solutions. This win provides a unique opportunity to play a significant role in enabling enhanced productivity and growth for the company and we are honored to have been selected to participate in the Challenge,” says Dave DeJean, Systech’s vice president of Product Management and Strategy.

Systech said global brands across industries rely on Systech’s Brand Protection Suite to deliver digitally connected and consumer engagement-driven solutions. The Suite allows Systech to enable robust engagement programs that become a core component of an organization’s overall brand protection strategy.

“The latest release of the Suite introduced this past Summer provides key functionality for our pitch to Kraft Heinz, which includes support for pushing unique responses and content to consumers. These responses can be tailored and rendered in real-time based on attributes such as location, time and safety of the product. In addition, content can be product specific,” DeJean said.

A brand’s current packaging can become an essential component of a brand protection program, and Systech creates a unique digital identifier (eFingerprint) from the standard barcodes already on your packaging. Systech’s non-additive and data enriched eFingerprint is used to connect and authenticate every product at the item level digitally.

According to Systech it’s clients are using their existing package barcodes to — digitally connect products for real-time supply chain insight and traceability; ensure products are genuine using non-additive digital authentication; leverage actionable supply chain data to quickly identify and stop diversion; enable consumers to interact and engage with their products; and place product authentication capabilities into the hands of their customers.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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