Systech wins AIPIA Virtual Congress Smart Packaging Challenge

Game-changing smart packaging solutions

Systech’s verification and automated inspection solutions ensure you consistently produce high-quality packaging and readable, accurate codes. Photo - Systech

New Jersey-based Systech, a solutions division of Markem-Imaje, was chosen as one of four winners in the Kraft Heinz AIPIA Brand Challenge during the AIPIA Virtual Congress. The Kraft Heinz Brand Challenge invited companies to present game-changing smart packaging solutions that enhance brand equity via next-generation brand and consumer experiences.

“Kraft Heinz is looking for affordable, scalable, and differentiating active and intelligent packaging solutions. This win provides a unique opportunity to play a significant role in enabling enhanced productivity and growth for the company and we are honored to have been selected to participate in the Challenge,” says Dave DeJean, Systech’s vice president of Product Management and Strategy.

Systech said global brands across industries rely on Systech’s Brand Protection Suite to deliver digitally connected and consumer engagement-driven solutions. The Suite allows Systech to enable robust engagement programs that become a core component of an organization’s overall brand protection strategy.

“The latest release of the Suite introduced this past Summer provides key functionality for our pitch to Kraft Heinz, which includes support for pushing unique responses and content to consumers. These responses can be tailored and rendered in real-time based on attributes such as location, time and safety of the product. In addition, content can be product specific,” DeJean said.

A brand’s current packaging can become an essential component of a brand protection program, and Systech creates a unique digital identifier (eFingerprint) from the standard barcodes already on your packaging. Systech’s non-additive and data enriched eFingerprint is used to connect and authenticate every product at the item level digitally.

According to Systech it’s clients are using their existing package barcodes to — digitally connect products for real-time supply chain insight and traceability; ensure products are genuine using non-additive digital authentication; leverage actionable supply chain data to quickly identify and stop diversion; enable consumers to interact and engage with their products; and place product authentication capabilities into the hands of their customers.

As you join us today from India and elsewhere, we have a favour to ask. Through these times of ambiguity and challenge, the packaging industry in India and in most parts of the world has been fortunate. We are now read in more than 90 countries as our coverage widens and increases in impact. Our traffic as per analytics more than doubled in 2020 and many readers chose to support us financially even when advertising fell to pieces.

As we come out of the pandemic in the next few months, we hope to again expand our geography and evolve our high-impact reporting and authoritative and technical information, with some of the best correspondents in the industry. If there were ever a time to support us, it is now. You can power Packaging South Asia’s balanced industry journalism and help to sustain us by subscribing.

Subscribe Now


Please enter your comment!
Please enter your name here