Responsible Whatr, one of India’s first natural spring water beverage brands, exhibited recyclable aluminium packaging at the SIAL Food and Wine Expo 2022, at Pragati Maidan, New Delhi.
Responsible Whatr offered a non-alcoholic beverage in a sustainable and recyclable aluminum can, which was launched with an aim to reduce the usage of single-use plastic bottles.
“Aluminium was a natural choice for packaging as it does not contribute to the heaps of landfills and is endlessly recyclable without any loss in quality in contrast to glass and plastic. It does not alter the freshness of the water when exposed to light and heat and the water remains fresh. It is an extensively researched product that caught our attention while finding an eco-friendly solution,” said Ankur Seth, co-founder of Responsible Whatr.
Ankur Chawla, director, said Responsible Whatr is the outcome of ardent research and a desire to bring the freshest and healthiest natural spring water sourced and packaged sustainably.
“We are proud to be utilizing aluminum cans, made out of 70% recycled aluminum, in the process doing our bit towards a better and more sustainable future for our planet. We believe that a lot of synergies could be explored while being responsible towards the ecosystem and creating a responsible experience. We are sure that we could together spread the message of being more responsible towards the environment and making this world a better place.”
The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.
A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has
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As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.
The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.
Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.
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