Responsible Whatr, one of India’s first natural spring water beverage brands, exhibited recyclable aluminium packaging at the SIAL Food and Wine Expo 2022, at Pragati Maidan, New Delhi.
Responsible Whatr offered a non-alcoholic beverage in a sustainable and recyclable aluminum can, which was launched with an aim to reduce the usage of single-use plastic bottles.
“Aluminium was a natural choice for packaging as it does not contribute to the heaps of landfills and is endlessly recyclable without any loss in quality in contrast to glass and plastic. It does not alter the freshness of the water when exposed to light and heat and the water remains fresh. It is an extensively researched product that caught our attention while finding an eco-friendly solution,” said Ankur Seth, co-founder of Responsible Whatr.
Ankur Chawla, director, said Responsible Whatr is the outcome of ardent research and a desire to bring the freshest and healthiest natural spring water sourced and packaged sustainably.
“We are proud to be utilizing aluminum cans, made out of 70% recycled aluminum, in the process doing our bit towards a better and more sustainable future for our planet. We believe that a lot of synergies could be explored while being responsible towards the ecosystem and creating a responsible experience. We are sure that we could together spread the message of being more responsible towards the environment and making this world a better place.”