Responsible Whatr shows recyclable packaging at SIAL 2022

Company sells natural spring water in recyclable can

261
Responsible Whatr
Responsible Whatr Cans 250ml 500ml

Responsible Whatr, one of India’s first natural spring water beverage brands, exhibited recyclable aluminium packaging at the SIAL Food and Wine Expo 2022, at Pragati Maidan, New Delhi.

Responsible Whatr offered a non-alcoholic beverage in a sustainable and recyclable aluminum can, which was launched with an aim to reduce the usage of single-use plastic bottles.

Aluminium was a natural choice for packaging as it does not contribute to the heaps of landfills and is endlessly recyclable without any loss in quality in contrast to glass and plastic. It does not alter the freshness of the water when exposed to light and heat and the water remains fresh. It is an extensively researched product that caught our attention while finding an eco-friendly solution,” said Ankur Seth, co-founder of Responsible Whatr.

Ankur Chawla, director, said Responsible Whatr is the outcome of ardent research and a desire to bring the freshest and healthiest natural spring water sourced and packaged sustainably. 

We are proud to be utilizing aluminum cans, made out of 70% recycled aluminum, in the process doing our bit towards a better and more sustainable future for our planet. We believe that a lot of synergies could be explored while being responsible towards the ecosystem and creating a responsible experience. We are sure that we could together spread the message of being more responsible towards the environment and making this world a better place.”

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans and to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here