Print Point’s Heidelberg Speedmaster CX-75 6-color with coater

The new normal is just like the old normal

Print Point
Team Print Point with the Speedmaster CX 75: (From left): Ashok Kumar, Sadanand Singh, Dhirresh and Kranti Kumar Photo Heidelberg India

Bangalore-based Print Point has installed a new Heidelberg Speedmaster CX-75 6-color with coater press, renewing optimism for business revival and progress, even as the world gears for a ‘new normal’ post-lockdown. An ISO and EICC certified printing and packaging firm, Print Point has worked for Fortune 500 companies, since 1987. The high-end print business specializes in advertising and promotional material on the commercial side. It is also a substantial supplier of monocartons and litho-laminated fluted cartons for pharma and cosmetic segments to which it also supplies inserts and leaflets. It is also a supplier of luxury rigid boxes and shoes boxes. The company has four manufacturing facilities spanning over 200,000 square feet across Southern and Western India.

“The price-performance ratio of the CX-75 is inspiring. Any organization needs to rewire itself for continuous growth and innovation, not just to remain relevant, but to stay on top of its game. Embracing the latest technologies is a surefire way to rise beyond the present change and challenge to new levels of accomplishment. Heidelberg is the print partner we trust to help us scale wider horizons,” comments Sadanand Singh, director Technical of Print Point.


“We serve a choice clientele, and our bars are quite high. No compromise on quality or turnaround times. The Speedmaster CX-75 fits perfectly into our modus operandi” concludes Ashok Kumar, Director Commercial of Print Point. Photo Heidelberg
“We serve a choice clientele, and our bars are quite high. No compromise on quality or turnaround times. The Speedmaster CX-75 fits perfectly into our modus operandi” concludes Ashok Kumar, Director Commercial of Print Point. Photo Heidelberg

The next-generation drupa model from Heidelberg – the Speedmaster CX 75, blends the best-in-class XL-75 technology with purposeful automation and performance. A smaller footprint, substrate flexibility and optimal automation make the press easy to integrate into any press room. The double-diameter impression cylinders facilitate gentle sheet transfer, while accommodating diverse substrates, including paper, paperboard and plastics of up to 0.8 mm in thickness.

Automation features like AutoPlate assist in plate changes reducing setup times for the CX-75. The new Intellistart 3 assistance system helps in job changes with time-optimized automation.

Heidelberg’s Alcolor Vario inking and dampening system bring color stability using short-path inking. The full ink duct fountain foil allows quick and easy ink change overs. The precise inking and fast ink control response is supported by digitally controlled ink zone servo motors. Ink consumption is also optimized. The anilox coating unit on the press is fitted with a chamber blade system. Even at its top printing speeds of 15,000 sheets per hour, the CX-75 at Print Point is noise-free. Technology is one way of flattening the curve so that the new normal is just like the old normal, only better.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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