Siegwerk makes an important contribution to recyclable stand-up pouches

The company demonstrates the role of the pouch in the value chain

Siegwerk’s recyclable stand-up pouches from Werner & Mertz with innovative ink technology
Siegwerk’s recyclable stand-up pouches from Werner & Mertz with innovative ink technology

Siegwerk, one of the world’s leading suppliers of printing inks and coatings for packaging applications and labels, is part of a global lighthouse project for recyclable packaging with its innovative ink technology. A stand-up pouch developed by partner Werner & Mertz and the global packaging and paper group Mondi with Siegwerk’s solution is the first flexible packaging to now achieve Gold status in all categories for its recyclability in terms of Cradle-to-Cradle certification.

“C2C presents a well-accepted and scientifically proven method to validate the characteristics of sustainable materials, products, and systems by putting a major role on the human and ecological health impact of the chemical substances used as constituents. With C2C, brand owners have the opportunity to demonstrate their innovation efforts to keep their sustainability promise”, says Stefan Häp, head of Technology and Innovation Brand Owner Collaboration at Siegwerk. To develop the sustainable stand-up pouch, the developers followed a plan set up by the accredited institute EPEA Switzerland to comply with the Cradle-to-Cradle principle.

For the product to be wholly circular, the ultimate award requires adjusting screws at every part of the value chain. “The development of the pouch shows that sustainable products cannot be rushed. They need time, investment, innovation, and close cooperation among all partners along the entire value chain if they are to be truly recyclable in the end.,” emphasizes Immo Sander, Head of Packaging Development at Werner & Mertz.

Siegwerk focusing on recyclable and sustainable printing ink

Siegwerk supports and enables circular packaging solutions in several initiatives, contributing know-how from the printing ink perspective to make packaging recyclable and more sustainable. One example is the cooperation with Werner & Mertz Recyclate Initiative.

Siegwerk is one of the key partners within this initiative. The company developed ink technologies for several applications and substrates. “We took care of the initial ignition for the sustainable inks on self-adhesive labels and films for pouches,” says Häp. For this purpose, Siegwerk developed special ink systems that fit into the certified environmentally friendly concept and Werner & Mertz sustainability strategy.


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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