UPM Raflatac's new slitting and distribution terminal in Mumbai. Photo UPM Raflatac
UPM Raflatac’s business area and reporting segment will be renamed UPM Adhesive Materials as of 12 June 2025. The new reporting segment name will be in use from the Interim Report Q2 2025 onward.
The name change supports the business area’s strategic direction to accelerate its growth beyond label materials into graphics solutions and specialty tapes. UPM Raflatac will remain a leading, global product brand in the Label materials offering area.
UPM Adhesive Materials leverages its adhesive expertise, material performance, and industry-leading services to deliver value to customers. The business area holds a leading market position in label materials and has expanded significantly in graphics solutions through the acquisitions of AMC AG, Grafityp, and Metamark.
“The new business area name reflects our expanded portfolio and growth aspirations and highlights the value we deliver to our customers through the adhesive material performance,” says Tim Kirchen, executive vice-president, UPM Adhesive Materials.
Packaging South Asia — An authentic, impactful, and influential 20-year-old !
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, our Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
We can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org]
With a strategy and budget for targeted marketing, you can discuss optimal use of our hybrid print, web, video, and social media channels for brand recognition linked to market relevance. Our platforms and channels are differentiated by hands-on domain practice and experience. We understand of business and financials, and our team, including some of the best globally recognized technical writers, is ready to meet you and your customers for content.
Get our 2026 media kit and recalibrate your role in this dynamic market. Enhance visibility and relevance to turn potential customers into success. Ask for a sample copy of our print monthly or our two weekly packaging eZines.
