The Catch Your Skin Tone app is
based on Techkon’s ColorCatcher
technology
Announced in May 2015, Techkon’s Innovation Lab has developed a ground breaking technology to capture real colors with mobile devices. This way the consumer gets his individually matching product displayed on the smartphone; only a touch of a button away from purchasing it online.
The Catch Your Skin Tone app is based on Techkon’s Color Catcher technology. It recomm- ends the right product – like a make-up foundation that matches the consumer’s skin tone perfectly.
This is how it works – the user places the credit-card sized Color Chart first on the forehead and captures the chart with the app-integrated camera mode. The same procedure is followed with the cheek and then the chin. As a result, the app generates an accurate color value which corresponds to the right cosmetic product. Additionally, harmonizing colors or products and further functions such as online ordering and social sharing can beembedded.
The advantages for cosmetic and fashion brands are obvious. This powerful technology builds the bridge from conventional commerce to eCommerce. It increases sales, decreases return rates, furnishes smart data about the consumer’s buying behaviour and strengthens the customer relationship. The industry regards this smart solution as a perfect mass-customization tool. It belongs to today’s digital tool set, transforming the uncommitted consumer into aprosumer with along-term brand loyalty.
Techkon offers this tailor-made solution to premium cosmetic and fashion companies. The Catch Your Skin Tone app premiered at this year’s inno Cos summit in Madrid from 4 to 5 June 2015, the leading venue for decision-makers in the cosmetic and beauty industry
The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.
A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has
demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.
As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.
The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.
Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.
In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what
you need. Speak and write to our editorial and advertising teams!
For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in
