Actega Coatings & Sealants introduces a new online presence. Consisting of eleven operative companies, this division of the specialty chemicals group Altana shows a clear orientation towards customers and market segments. The focus is a customized approach of website visitors.

However, a clear value proposition is not just part of Actega’s internet presence. “With this new approach, we want to strengthen our collaboration within Actega. By means of global knowledge and technology exchange, we will be able to react even faster to market requirements. Product solution expertise, innovations and services will be further developed in the interest of our clients,” says Roland Peter, division president from Wesel, Germany.

The new website shows what is most important. Apart from a fresh design, the page offers structured information on seven defined market segments – paper-based packaging; flexible packaging; rigid packaging; closures; labels; publication and commercial; and
specialty consumer goods. The eighth segment is dedicated to digital printing. With this new structure, customers can easily navigate through the website. Orientation is simple, relevant contents can be found in a fast and uncomplicated way.

“We need to consequently follow this new approach in order to be successful in the long-term,” says Timo Kondziela, head of marketing at Actega Terra. “Markets do not only profit from highvalue products and a distinctive service culture. Rather we want to be a valued
partnerfor our customers.”

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The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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