Actega’s customer focus

New online presence


Actega Coatings & Sealants introduces a new online presence. Consisting of eleven operative companies, this division of the specialty chemicals group Altana shows a clear orientation towards customers and market segments. The focus is a customized approach of website visitors.

However, a clear value proposition is not just part of Actega’s internet presence. “With this new approach, we want to strengthen our collaboration within Actega. By means of global knowledge and technology exchange, we will be able to react even faster to market requirements. Product solution expertise, innovations and services will be further developed in the interest of our clients,” says Roland Peter, division president from Wesel, Germany.

The new website shows what is most important. Apart from a fresh design, the page offers structured information on seven defined market segments – paper-based packaging; flexible packaging; rigid packaging; closures; labels; publication and commercial; and
specialty consumer goods. The eighth segment is dedicated to digital printing. With this new structure, customers can easily navigate through the website. Orientation is simple, relevant contents can be found in a fast and uncomplicated way.

“We need to consequently follow this new approach in order to be successful in the long-term,” says Timo Kondziela, head of marketing at Actega Terra. “Markets do not only profit from highvalue products and a distinctive service culture. Rather we want to be a valued
partnerfor our customers.”

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

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