Aoer Machinery, a manufacturer and supplier of die-cutting machines and hot foil stamping machines, is represented by Ample Graphics in India. Shawn Yip, international business manager at Aoer Machinery, shared that the company has a 1,000 square meter plant in China, and it sells roughly 500 machines in a year to customers in China and other parts of the world. “India is an important market for us. With a huge population base, the country is a promising market for the FMCG and various other segments, and hence we couldn’t ignore it. We collaborated with New Delhi based Ample Graphics to sell our machines in India,” said Yip. In nearly two years, Aoer Machinery has sold ten machines in India through its Indian representative. Aoer Machinery also plans to station its team in India for additional support.
Ample Graphics, which started off as an authorized Chinese machine supplier in India, has been in operation for the past five yearsthat. In addition to supplying machines, Ample also offers service support to customers in India. “We were the first ones to set up service support for Chinese machines in India. This helped us gain a little traction in the market. Now, in five years, we have sold 350 machines to nearly 80 customers in the country. We have many repeat orders. Overall, it has been a good experience for us,” says Rajeev Jagga, managing partner at Ample Graphics.
Jagga adds that while the packaging market is growing, there has been a notable stagnation in print demand. “The packaging segment is growing exponentially. I feel it has the potential to double over the next five years. With increasing labor costs and rising volumes, the need for automation is also going up. I think automation will act as a catalyst in the growth path of this industry,” he says.
Ample Graphics deals primarily with automated machinery, and Jagga believes that the machines provided by his company are ideal only for companies that have the power to invest substantially. Hence, the company doesn’t look to target fresh entrants.
At Pamex 2020, Ample Graphics displayed four machines. Its lamination machine on display has over 30 installations in India so far. It also showed a rigid box-making line that comes with a fully automatic box positioning system, a gluing system and a semi-automatic box wrapping system. Ample Graphics has been selling the rigid box making machine for the last three years in India. Also on display was a die-cutter, which is capable of foil stamping and comes with a specialized holographic attachment to it. The fourth machine was a folder-gluer for plastic boxes, a new segment that Ample Graphics introduced at Pamex 2020 that generated good leads for the company.
“Compared to the last Pamex, this edition has been on the colder side, mainly because of the economic slowdown. In comparison to Printpack, it is much smaller. The good side about Printpack is that it attracted a lot of investment. We displayed nine machines at Printpack and that was way more successful for us as compared to Pamex. We sold six machines at Pamex 2020. While the rigid box line is going to Bengaluru, the lamination machine is going to Sonipat, Ludhiana and Bahadurgarh, and the foiling machine is going to Award Offset’s Silvassa plant. The folder-gluer for plastic boxes is going to Bhiwadi,” Jagga concludes.