Registration opens for Amplify trade show

Print finishing professionals can now enjoy a 3-day educational program

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Registrations for Amplify, the Print Finishing & Embellishment Event is now open for print finishing professionals Photo: APTech
Registrations for Amplify, the Print Finishing & Embellishment Event is now open for print finishing professionals Photo: APTech

Amplify, the Print Finishing & Embellishment Event, a collaborative venture of the Association for Print Technologies (APTech) and the Foil & Specialty Effects Association (FSEA), will mark its debut from 14-16 June 2022 at the Minneapolis Convention Center and invites print finishing professionals across the industry to register online to enjoy the three-day trade show, immersive educational programming and pre-show events, including a Sustainability Summit.

Amplify sets its sights on raising the standard for metallic decorating techniques, folding and gluing, UV coating, laminates, laser cutting, binding, embossing, diecutting, and direct mail by showcasing the brands, products, equipment, software, and experts involved in the processes.

Across the show floor, attendees will discover innovative product solutions throughout the entire finishing value chain essential to their business success. Amplify will connect the contributors in the print finishing cycle, from design and embellishment to binding and direct mail, including Print Finishers and Binders, Carton and Label Manufacturers, Digital and Offset Printers, Direct Mail Service Providers, Greeting Card & Invitation Manufacturers, Book and Publication Producers, Creatives & Brand Owners.

Print finishing and embellishments are the creative elements and the emotional appeal of printed products. These products involve many specialties and multiple machines working in harmony. Amplify is set to connect the brands, machinery, key players, and processes involved to create eye-catching printed products, mirroring the complexities of the print finishing and embellishment cycle.

According to APTech President Thayer Long, “Amplify will pack a big punch in the space of just three days. There will be something of interest for all attendees, whether it’s the new technologies, the equipment demos, the educational experiences, or the connections made on the show floor. This event heralds the return to business success for all.”

The event is receiving enthusiastic interest and support from manufacturers and suppliers in the finishing industry’s first in-person show since before the pandemic. Sponsors at the platinum level include Canon Solutions America, Kurz Transfer Products LP, and Sakurai USA, Inc. Other sponsors include Baldwin|AMS Spectral UV, Duplo, Harris and Bruno International, Heidelberg, Scodix, Infinity Foils Incorporated/ Universal Engraving, a UEI Group Company, and Skandacor.

Specialty show floor areas will include the Technology Zone, where event attendees will experience live equipment demonstrations from companies, including Kama Foil Stamping/Embossing Press, Absolute Printing Equipment, Insignia Rotary Diecutter, Rollem, Kurz DM Liner Press, Kurz Transfer Products, Sakurai MS-102AX Cylinder Screen Press (with foil unit), Sakurai USA, SLEEKpro Digital Spot and Foil Finishing, and Skandacor to be announced. The Mailing Pavilion is dedicated to mailing technology specialists and manufacturers who will be able to display and demonstrate their products and services.

Amplify to offer an Immersive Learning Experience

  • UV Coatings Trends and Technologies
  • Direct Mail—How direct mail is surviving and thriving
  • Applications and Opportunities for Digital Decorating Technologies
  • Metallic Decorating—Growing Applications and Technology
  • Value-Added Sales for Print
  • Cannabis Packaging Growth and Opportunities for Embellishments
  • Workflow Improvements with High-Volume Folding Carton Finishing
  • Bindery Efficiencies (Digital and Conventional Processes)

Speakers will include industry professionals and experts, including Kevin Abergel, Taktiful, Trish Witkowski, Fold Factory, Leslie Groene, Groene Consulting, Kary Radestock, Hippo Premium Packaging, Jennifer Heathcote, Gew, Sabine Lenz, PaperSpecs, and Jeff Peterson, FSEA. A complete line-up of speakers and programming will be available soon.

The Learning Experience also features the Sustainability Summit, a three-hour program to run from 1900 hrs to 0030 hrs IST on 13 June at the Minneapolis Convention Center. The Summit is dedicated to examining sustainability issues in print and packaging, especially around the recyclability of products with special finishing applications. These include hot, cold, and digital transfer foils, UV coatings, and paper and paperboard. Full details of the program and speakers will be available shortly.

To register for Amplify, please click here.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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