Avery Dennison launches recycled direct thermal paper labels

Compatible with a wide range of printers

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Avery Dennison
Avery Dennison's recycled direct thermal paper labels

Avery Dennison has introduced rDT, commercially available direct thermal paper labels to contain recycled post-consumer waste.

Direct thermal (DT) paper is a popular material due to its ease of use, high print speed, high image resolution, and wide range of compatible printers. Avery Dennison’s new rDT is the first recycled uncoated direct thermal paper label material available on the market.

We’ve seen a sharp rise in demand for sustainable direct thermal solutions, especially in the logistics and eCommerce space.” says Vincenzo Palumbo, product manager direct thermal paper at Avery Dennison, “That such a widely used material didn’t have a recycled option available showed a big gap in the market, and we’re excited to introduce rDT to meet the clear demand for sustainable labels as well as push the labeling industry towards more regenerative practices.”

rDT is a BPA-free, FSC certified direct thermal uncoated paper that contains post-consumer recycled waste. The material’s performance is on par with standard DT paper, including visual appearance, conversion, printability, and barcode readability.

Avery Dennison
Avery Dennison’s recycled direct thermal paper labels

Avery Dennison is continuously researching and developing ways to increase the sustainability of our products, and rDT is the latest innovation in our rRange portfolio of recycled papers.” says Vincenzo, “The demand for sustainable materials will only grow from here, and we plan on continuing to expand the rRange portfolio as well as work to maximize the recycled content percentages of our available materials.”

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels, and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries. Reported sales in 2019 were $7.1 billion.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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