Dow India partnered with Mann Deshi Foundation to encourage women entrepreneurs at the fifth edition of the Mann Deshi Mahotsav held from 5 to 8 January 2023 at Ravindra Natya Mandir, Mumbai. Held after a hiatus of two years, the event saw a plethora of engaging and exciting activities and products by rural women entrepreneurs, artisans, and farmers.
The Mann Deshi Mahotsav was initiated to provide women entrepreneurs from rural areas a platform to sell their products and provide them with long-term linkages to a better-paying marketplace.
On the inaugural day, chief guest Chandrakant Nayak, CEO, and country president Dow India, along with other dignitaries, expressed their gratitude for beginning 2023 with strong, innovative women entrepreneurs who are playing notable roles as an inspiration and influencers to their communities.
“It is a delight to be part of the Mann Deshi Mahotsav and witness the empowerment of rural women from the ground above. Being part of their journey of confidence and knowledge gives us immense hope and satisfaction for our Inclusive future. Dow India is confident and will aim to continue supporting their journey to success and assist the women through our technology expertise & volunteerism.”
Through its CSR partnership programs, Dow India has been encouraging and fueling rural entrepreneurs and supporting initiatives by women to provide them exposure to bigger opportunities in Chiplun, Maharashtra, since its inception in 2017, the company said.
The programs promote business acumen, business operating knowledge, and skill development of rural women to advance their role as entrepreneurs and support their dreams to be equal contributors to the family, elevating their social status in society.
Dow India showcased plastic upcycled bags made from the plastic waste collected as part of the waste management project, My Sustainability Corner, in collaboration with Sahyadri Nisarga Mitra in Chiplun, Maharashtra, to promote sustainability.
This year, more than 35,000 visitors experienced the products of the rural entrepreneurs