drupa 2024 is well on track

“We create the future” drupa will serve from 28 May - 7 June 2024 as a global meeting point presenting the visions of the print and packaging industries

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drupa 2024
drupa 2024 from 28 May to 7 June 2024. Photo drupa

Since February companies have been able to register for drupa 2024 and a very positive trend is now already emerging. Renowned global players and newcomers across the entire print and packaging value chain from a total of 32 countries are already on board.  

Drupa 2024 is gaining momentum and there is every indication that it will again underline its position as the No. 1 event for Printing Technologies. Under the motto “we create the future” drupa will serve as a global meeting point presenting the visions of the print and packaging industries. This edition will specifically focus on the megatrends of sustainability and digitalization as well as their influence on processes, products, sustainable business models, and the future of the industry.

“Current registration levels, exhibitor feedback on impressive stand concepts, scheduled product launches, and live demos of machinery all build suspense among the global community and are the reason for our great optimism,” delights Sabine Geldermann, project director of Print Technologies at Messe Düsseldorf, adds, “The industry has again proven its pivotal relevance with its broad-based applications on so many vertical markets – especially in times of crisis.”

Kurz to act as Platinum Partner for drupa 2024

After already acting as a Platinum Partner for virtual.drupa Kurz, a worldwide market leader in thin-film technologies, unequivocally demonstrates its strong commitment to returning as an exclusive partner of drupa 2024.

“drupa is the most relevant trade fair for the graphic industry,” explains Walter Kurz, board member of Leonhard Kurz Stiftung. “All decision-makers, innovators, but also providers and processors of progressive technologies come together here, present their solutions, and marvel at new trends – no market player can or wants to miss this date. We are already looking forward to presenting our innovative solutions in 2024 – first and foremost with a focus on sustainability.”

For interested firms, drupa offers its exclusive ‘Platinum Exhibitor’ packages (which are already sold out), alongside its ‘Golden Exhibitor’ and ‘Silver Exhibitor’ packages in limited numbers.

Full steam ahead

Although there are just under two years to go until the start of the trade fair, planning is already in full swing. Operative planning of global marketing initiatives, special forums, and networking events has already gotten off to a dynamic start. Likewise, the partners operating the touchpoints and the Special Forum drupa next age (dna) – the innovative technology driver to connect industry newcomers, young talents, explorative start-ups, and well-established enterprises – have already submitted their conceptual ideas and involvement of exhibitor partners.

Young Talents at drupa

“Promoting young talent and the ‘next generation of print’ is especially dear to our hearts just as it is to our partners and customers,” explains Sabine Geldermann. “Against this background, we will design a fascinating paper artwork for drupa 2024 together with the Academy for Fashion & Design from Düsseldorf, in cooperation with other universities such as Stuttgart Media University as well as vocational training colleges such as FHBK Dortmund we will move the importance and fascination of this industry with its highly attractive job profiles to the foreground.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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