drupa preview receives successful launch

Reinforces digital network

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drupa
drupa preview receives successful launch

The digital platform drupa preview was opened on 27 October 2020. Over 1,900 interested visitors took part in panel discussions and live web sessions as spectators, received valuable input on current issues via video keynote speeches and virtually connected with exhibitors and industry players. The three areas ‘exhibition space’, ‘conference area’ and ‘networking plaza’ reflect drupa’s cornerstones digitally, bridging communication needs between now and the next live event.

Read our earlier story on the drupa preview here

The global pandemic has been a major challenge for the printing industry for months. This makes drupa preview a key tool, offering a platform in these difficult times for companies to showcase their innovative products and reach their target audiences.

The drupa preview also has a special significance for Messe Düsseldorf – it shows that even in times of crisis we can offer solutions to keep the industries interacting and networking. We are working intensively on strengthening global communication not only through our local events but also by expanding new, virtual formats”, explains Erhard Wienkamp, chief operating officer Messe Düsseldorf.

The response from exhibitors and visitors following the first preview was very positive,” says Sabine Geldermann, project director Print Technologies. “drupa preview offers a valuable basis for regular customer contacts, enabling ongoing interaction within our community during this pandemic. Its digital format helps enhance our customer communications, focusing on the industry’s future topics. From now on, it is our goal to create a hybrid concept, perfectly combining the best of both worlds in order to ensure the April event can take place under optimal conditions.”

Around 1,900 experts took advantage of drupa preview. The proportion of international visitors was at 70% (Top 5 countries – Japan, India, UK, the Netherlands and Germany). More than 14,000 pageviews also highlight the print community’s high level of interest in the content on offer. Around 1,400 exhibitors from 50 countries presented their products, solutions and applications within the exhibition space.

All speeches and videos will shortly be available on demand here, providing an opportunity for everyone to benefit from the content presented, even after preview day. The next drupa preview day with further live web sessions will take place on 17 November.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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