drupa goes digital – calls it hybrid

The new normal – thinking beyond exhibitions

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drupa director Sabine Geldermann at a drupa promotion event in New Delhi in autumn 2019 Photo IPP at Messe Dusseldorf
drupa director Sabine Geldermann at a drupa promotion event in New Delhi in autumn 2019 Photo IPP at Messe Dusseldorf

drupa has come further to terms with the Covid-19 pandemic by what it calls extending its digital offering. This eventuality was clearly implied in the recent interview of VDMA’s Markus Heering.  Starting in October, the online platform drupa preview will offer exhibitors and visitors an additional channel for touching base…

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.