Alpna Visual Packaging Aids set for drupa debut

Focus on creating a road map for exports, enhancing ecosystem

Debashish Dutta, general manager of Alpna Visual Packaging Aids

At Pamex Mumbai in February, Alpna Visual Packaging Aids — a Delhi-based provider of UV curing systems for sheetfed offset, flexible packaging, and narrow-to-medium web printing presses, received several inquiries that led to the sale of five Rhino Dexa RD-102. Alpna is now preparing for its debut at Drupa 2024, taking place in Dusseldorf after a gap of eight years.

The company has been promoting its recent innovation, Rhino Dexa RD-102 — a twin-deck coater retrofitted on the Heidelberg SM-102 platform, featuring a CDB-type anilox coating module with critical components and technology sourced from Tresu, Denmark. It is touted to be a one-stop solution for all offline coating requirements that include offline drip-off coating, hybrid coating, texture coating, full coatings – UV and aqueous (matt/gloss), primer coatings, velvet coating, and soft-touch varnishes.

During Packaging South Asia’s visit to its Okhla office, Debashish Dutta, general manager, said the two-decade-old company is focused on creating a road map for exports, initially by appointing agents in different parts of the world.

What we desire is a proper network and infrastructure for sales and support. If someone visits our website and inquires about buying a machine, it would technically be considered an export. However, I call it windfall. The problem with windfalls is that they don’t happen every day. And if we want consistent business overseas, building an ecosystem takes priority.”

Rhino Dexa RD-102 — a twin-deck coater retrofitted on the Heidelberg SM-102

Dutta joined Alpna in early 2023 at a time when the company was going through a management change. “I tried to figure out the company’s strengths and weaknesses, which part of the country we reach first, and where we can extend our services and after-sales support. Our equipment division was shifting to Noida around that time. Alpna is very strong in the mean end of the market, providing a good ratio of price and quality. However, there is a gap in the top end and we are focusing on that,” he said.

The company’s first overseas show, Pack Print International Bangkok in September 2023, organized by Messe Dusseldorf’s Asia wing, gave the company good insights and leads, and helped establish an agent, who was able to seal a deal in February 2024.

We have strong bases in Sri Lanka and Bangladesh and added Bangkok. We have a presence in the Gulf market. Malaysia, Indonesia, and Vietnam are next on our to-do list,” Dutta said, pointing to a world map in his office, “Making Alpna a global solution provider is the aim.” 

At Drupa, Alpna expects to see newer and more innovative technologies. “It has been 10 years since drip-off technology came into the market and since then not much innovation has happened in the UV or LED markets. We have been promoting LED cassettes but since the ink and chemical markets are quite slow, there hasn’t been concrete growth in that segment. For this technology, we are importing only the chip from Italy. The rest of it is developed in Noida. We have installed several of these cassettes and they are getting decent feedback. The numbers, however, could be better if the ink and chemical market picks up,” he said.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here