Elesa and Ganter at Indiapack/pacprocess 2017

Wide array of products on display

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Elesa
RS Grover (second from left), managing director of Elesa and Ganter India Pvt Ltd with his team members. Photo PSA

At Indiapack/pacprocess event in New Delhi, Elesa and Ganter exhibited standard machine elements. These parts are used for machine manufacturing in the printing, packaging and material handling segments. The company is part of a century-old European group, which is a global leader in manufacturing standard machine element products. Elesa and Ganter has been around in India since 2010 and has been a regular participant in industry fairs ever since. These exhibitions have proven to be quite noteworthy for the company since they have helped Elesa draw their target customers in an effective manner.

“The market is improving in a phased manner. Customers today are a lot more aware and since we are the most prominent players in this segment, we can easily gauge this fact from the response that we have been receiving,” said RS Grover, managing director of Elesa and Ganter India.

While demonetization had almost no impact for the company, their business did suffer due to the implementation of GST. Post GST, decision making was postponed to some extent as it was getting difficult to come to a conclusion about the new GST rates. The need and demand, though, remained unaffected. “I reckon that once the new tax regime settles down, everything will be back to normal. In fact, it wouldn’t be wrong to say that the market scenario will improve by leaps and bounds,” he added.

Packprocess logoComparing the Indian packaging industry with that of its foreign counterpart, Grover said that the industry here still has a long way to go. The attitude of the Indian players needs to change. There has been a persistent behavior in the Indian market which signifies that the players, especially from the unorganized sector, are not quite willing to accept the changes. They are happy with the present situation of the industry. This attitude needs to change.

For a company like Elesa and Ganter, which has more than 50,000 products in its catalog, it is almost impossible to educate the consumers about each and every product that is available in the market and hence shows such as Indiapack/pacprocess help them in reaching out to a larger segment under one platform. It is owing to events like these that Elesa and Ganter has been able to reach out to the masses. The footfall at the event, according to Grover, wasn’t as high as he had expected. Nevertheless, it was a good show for the company. The company has been growing substantially over the past few years and it hopes to continue the same in the coming future as well.

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