Holostik will showcase a wide range of innovative packaging and anti-counterfeiting solutions for the packaging industry at the 12th Specialty Films & Flexible Packaging Global Business Summit & Exhibition on 3 and 4 September 2025 at the Jio World Convention Centre, Mumbai.
Recognized for innovation in security and holographic packaging, Holostik will leverage the ElitePlus conference to engage with industry leaders and highlight its breakthroughs, developments, and research. With its DSIR-certified R&D labs driving advancements in anti-counterfeiting and product authentication solutions, it will highlight new standards in security packaging.
According to the company, this conference provides an ideal platform for meaningful dialogue on evolving market demands and collaborative opportunities with professionals, demonstrating how its commitment to quality, innovation, and consumer safety is shaping the future of specialty films and flexible packaging.
A core area of focus will be anti-counterfeiting technologies and smart packaging solutions, given that counterfeiting in India is estimated to represent 25-30% of the market, according to a report by the Authentication Solution Providers’ Association (ASPA) and CRISIL.
From the brand owner’s perspective, protection against counterfeiting is vital to safeguarding reputation, revenue, and consumer trust. For consumers, enhanced product security provides reassurance of product authenticity and safety.
Highlights include eco-friendly paper-based holograms that offer sustainable alternatives to traditional polyester, advanced holography transfer technologies for secure and versatile mono carton packaging, and metallised holographic films in CPP, PVC, BOPP, and PET, as well as paper options.
Transparent holography solutions such as HRI and Allox enable product visibility without compromising security, Ankit Gupta, director, Holostik group, said, adding. “We will also showcase customized holographic patterns that serve both aesthetic and security purposes, along with soft embossing and UV-based holographic films to add tactile and optical effects, enhancing packaging sophistication.”
Additionally, visitors can explore its SureAssure digital authentication app, which allows consumers to instantly verify product authenticity, and experience the Phygital approach that integrates physical security elements such as holograms and labels with digital features like QR codes and RFID for comprehensive product authentication and end-to-end supply chain tracking. These innovations are designed to protect against counterfeiting while adding significant brand value and sustainability advantages.
According to Gupta, the market expects solution providers to deliver scalable, user-friendly innovations that ensure product safety, supply chain transparency, and compliance with international standards. There is a growing demand for sustainable materials and digital solutions that add value to packaging while supporting traceability and customer engagement.
“The segment has witnessed notable growth since the last edition. Increased global trade, heightened awareness about brand protection, and the need for supply chain transparency have driven demand for advanced packaging and anti-counterfeiting solutions. The adoption of digital technologies, particularly in authentication and track & trace, has accelerated significantly,” he said.
“We are excited to participate in this premier gathering of security packaging professionals and innovators and look forward to contributing to meaningful discussions. As a solutions-driven organization, Holostik remains committed to advancing quality, innovation, and trust in the security packaging sector, which plays a crucial role in protecting lives and safeguarding brands. We invite all delegates to visit our booth and explore the next generation of anti-counterfeiting technologies designed to ensure product integrity and consumer safety,” he concludes.
Naresh Khanna and Shardul Sharma will cover ElitePlus for Packaging South Asia and IndiFoodBev. Naresh Khanna will also cover Labelexpo Barcelona, and Shardul Sharma will cover Drinktec Munich. If you would like to advertise in our review issue of October or subsequent issues, please contact Purva Dwivedi or Mohit Tyagi.
