Growth pegged on technology and innovation

Pet Plast India to focus on exports

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Growth
Dheeraj Taneja, managing director, Pet Plast India

Established in 2009, Pet Plast India has witnessed 300% growth year-over-year. With focus on innovation and latest technology, the company is known for manufacturing feature-rich products meeting national and international standards. Pet Plast India leads the market in pet blowing segment all thanks to the renowned automation system from B&R. Pet blowing machines manufactured by PPI are known for being energy saving and energy efficient on all fronts delivering unimaginable speed. A number of user-friendly inbuilt software features ensures that the company has an edge over other companies. Major areas of focus for Pet Plast India are quality and post-sales services.

Pet Plast India also organises training programs for their clients. The company claims to recruit freshers, provide adequate training over a month’s span and then deploy them at various facilities where their machines are installed. PPI has deployed service representatives at various parts of the country who are easy to reach out to at any given point of time.

In the year 2018, PPI plans to focus on exports and have kept a minimum of 25% of their turnover for exports. The company exhibited at the Plastvision Arabia 2017 held at Sharjah Expo Centre in United Arab Emirates.

“The footfall at the event was rather less. It might be because the entire Gulf is currently hit by recession. In spite of this, we received decent leads and were successful in exploring the Gulf market. In future we would like to aim and explore Vietnam, Turkey, Istanbul and European markets.” said Dheeraj Taneja, managing director of Pet Plast India.

More than 95% of the clients in Indian market demanded manual or semi-automatic machines over an year ago as the automatic machine prices skyrocketed. Another major factor was the recurring technical capability issues of automated Pet blowing machines. But, in recent times, the country has witnessed the prominence of cost-effective automatic machines with user-friendly features and improved capabilities.

Pet Plast India has been working upon improving the efficiency of its machines. Traditionally, the mould changeover time in automatic machines used to be somewhere between 4-6 hours which the company brought down to an hour or lesser. The company has a special rail system to shift the mould in an easy and convenient manner. PPI has worked on the air recovery system in energy saving segment which saves more than 30% air in low pressure lines.

Pet Plast India came up with another unique solution to control their machines from their head office in Faridabad. Usually, every automatic machine needs timely upgrades in order to function efficiently. PPI came up with a unique solution wherein they can access the machine from any remote location in the country. The machines are connected to iCloud and then to a 800 port which allows access to the machines from their head office. This allows the company to upgrade the programs and check the health of the machine. A health diagnostic management system is installed in the machine. The health diagnostic management system can check each component and segment in the machine. Each machine is divided into 17 components and the health of each of these components is identified by the health diagnostic management system which allows the technical team to handle the machine and guide their customers remotely.

The company has a huge clientele from the beverage industry and it serves almost all the big names in the industry. The company serves Patanjali, Rasna, Khaitan, Bisleri, Kingfisher and Sahara Q Shop among others.

“Pet is generally the most preferred packaging product in the beverage industry. The beverage packaging industry has been growing at 25-27% year-over-year. Particularly in India, people weren’t as health conscious as they are now. This has led the beverage

Growth
Pet Plast India’s fully automatic PET
blowing machine

companies to opt for safer packaging options which in turn led to an increased consumption of Pet bottles in the entire country,” Taneja said. “India’s per capita plastic usage is somewhere around 7.5kg to 9kg whereas that of most of the other countries across the globe is quite higher. This year, we will be targeting those countries.”

Demonetisation and GST were no roadblocks for Pet Plast India as the company remained largely unaffected. PPI looks to invest in R&D in future. It claimed to have a strong foothold in the Middle East and African countries and looks to continue its dominance in those markets.

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