A visit to Heidelberg’s first Primefire customer – Multi Packaging Solutions

Heidelberg Packaging Days

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Heidelberg
Rainer Hundsdörfer, chief executive officer of Heidelberger Druckmaschinen AG. Photo PSA

The Heidelberg Packaging Days opened on the evening of 7 November, at the iconic glass-and-steel Print Media Academy building in the city with chief executive officer Rainer Hundsdorfer welcoming the assembled printers, converters and large contingents of print journalists from Europe and the Asia Pacific region. The Packaging Days demonstrations of a large number of the company’s packaging presses and converting equipment from its partner MasterWork took place the next day at the newer Print Media Academy and demonstration center at the company’s main manufacturing site in Wiesloch just outside the city. Apart from Hundsdorfer’s welcome, a short keynote was delivered by Steffen Schnizer of Multi Packaging Solutions which just three months ago became the first customer to install a Heidelberg Primefire B1 digital press.

HeidelbThe demonstrations at Wiesloch showed Heidelberg’s strong focus on delivering value to the packaging converter with the multicolor presses and coaters showing value additions that enable them to be the most innovative and profitable suppliers to leading global brands. The demonstrations of the XL75 Anicolor 8-color plus double coater, the XL106 8-color with double coater and foiler and the XL145 6-color plus coater running at a full speeds of 18,000 showed the company’s workflow and make-ready software prowess.

Cartons using Heidelberg‘s Multicolor 7-color software and the new Intellistart II lining up the jobs on the press consoles demonstrated the company’s extensive domain knowledge that is being incorporated increasingly in software-based solutions that enable its customers to be the most efficient innovators. MasterWork diecutters with foiling and blanking options and a range of folder-gluers rounded out the company’s comprehensive packaging options in an atmosphere where customers could explore their own futuristic solutions.

Multi Packaging Solutions

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Heidelberg Primefire 106 press at Multi Packaging Solutions in Obersulm. Photo PSA

We had an opportunity to visit the first installation of the Primefire 106 B1 digital press at Multi Packaging Solutions, which is a member of the West Rock group in nearby Obersulm. Schnizer explained that for his company digital means a new level of offerings to his customers that go beyond mere digital printing and offer a range of security and interactive packaging solutions. “Digital for us is not only digital printing. Digital is really helping our brand owners to be more successful.”

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Heidelberg Primefire 106 output samples at MPS in Obersulm

The highlight was, of course, to see the Primefire 106 in live production inside a sophisticated plant where it was meant to and where it well matched the quality of Multi Packaging Solutions’ impressive array of special application sheetfed offset presses. And at first look, the press meets the high standard of color reproduction quality and precision that is a part of the Heidelberg promise. As Schnizer said, “We are a leading producer of high-quality cartons for the cosmetic industry and we do some work for the luxury liquor brands. Although within the West Group we have had experience with digital for 17 years, until the Heidelberg Primefire 106 press, digital was not good enough for high value cosmetic and personal care cartons. It is early days, but so far we are pleased with the results of our partnership with Heidelberg.”

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Steffen Schnizer, managing director of Multi Packaging Solutions in Obersulm, Germany. Photo PSA

Located just 90 minutes from Heidelberg’s Wiesloch factory, Multi Packaging Solutions has pioneered several packaging innovations in partnership with Heidelberg. These include the development of full UV interdeck and end-of-press coating solutions wherein the first presses were installed at Obersulm and went on to become industry benchmarks. At the same time Schnizer is able to already enumerate several ways in which the new Primefire becomes a part of the company’s solutions in delivering innovation and value to its customers. As and when Multi Packaging Solutions is able to show the value and possibilities of the Primefire project, the investment could also have considerable value for the other members of the West Rock group.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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