Impact packaging design software by Arden Software

From conceptualization to the end product

Manish Bhaskar, managing director, Asia, and Africa, Arden Software. Photo PSA
Manish Bhaskar, managing director, Asia, and Africa, Arden Software. Photo PSA

UK-headquartered Arden software, a software company specializing in computer-aided design (CAD) and computer-aided manufacturing (CAM) software for the packaging industry, was founded in 1988. The company supplies design and manufacturing applications to the packaging industry.

The company started with die making and by 2010, it developed a packaging design and die making software for in-house use, which was later put up for commercial sale. “In 2015, Arden set up an office in India to cater to the African and Asian markets. We are a team of nine with a development center in Delhi,” said Manish Bhaskar, managing director – Asia and Africa, Arden Software.

Participating for the second time at IndiaCorr Expo, Arden showcased its Impact packaging design and Impact die-making software. “The packaging design software helps a designer to design a product right from conceptualization to the end product. Designers are free to either create their designs or choose from the in-built library of 600 designs in the software. The designs are reusable and resizeable. You just have to put the dimensions of your box and the box will be ready in 10 seconds,” Bhaskar explained.

Impact software provides fully interactive drawing tools that attempt to accurately reflect the end product. The designs can be started from scratch or existing work can be imported into the software. It also provides an estimate of run length, area, weight and waste calculations.

“The final artwork can be put on a box that can be viewed as a virtual 3D sample and animated prototypes that can be shared with the customer. In other software, you need to have a separate 3D software. Furthermore, for a single project, you don’t need to create multiple files. The design can also be shared with the team in a server-based system, allowing everyone to access the file. Everything you create is saved in a database, which is highly secure. The file is not visible as a normal file and cannot be deleted accidentally,” added Bhaskar.

The Impact packaging design software also allows adding Adobe Illustrator plugins to export the keyline design to Illustrator and create the artwork according to the keyline. The design assets can also be downloaded from Photoshop and Illustrator.

“A packaging designer can design a keyline for a box, then go to prepress and create artwork according to this box, which can be done in software such as Adobe Illustrator and CorelDraw. The design then comes back to the Impact software and wrap around the 3D models can be created to see how the final product will look. You can also see your packaging design in a store environment and check how it will look on a shelf. Everything is in-built in the system. The plugin for Adobe Illustrator was added to the software in 2019,” Bhaskar shared.

The Impact packaging design and die-making software are used by packaging designers and manufacturers such as Diehard Dies, Parksons Cartamundi based in Daman, Canpac in Ahmedabad, Orient Press in Silvassa, and Shiv Offset in Indore.

Talking about Arden’s participation at IndiaCorr Expo, Bhaskar said, “We have already closed one deal but sales are not the only point of the show. The bigger part is about socializing and networking. We get a chance to meet with our clients and connect with our industry peers. We normally participate in at least 4 to 5 shows in a year. Next, we are going to participate in Pack Print Plas in the Philippines from 10 to 12 October 2019. At the show, we will be launching our web to pack solution; the entire process can be visualized online. Customers can log in to the software and view how the packaging will look, a feature that brand owners might find interesting.”

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Correspondent. Akanksha Meena is striving to learn to write and the fundamentals of publishing with every opportunity with hopes of being able to write something worth publishing someday. She works as a correspondent with Indian Printer and Publisher and Packaging South Asia. In her free time, she can be found pursuing her other interests such as reading, writing, sketching, and painting.


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