Presentation is the means by which brands make their products stand out from competition. Since there is no way by which consumers can assess the quality of what lies inside the box, as a natural instinct they add to the cart anything that strikes the eye first. Many brands still miss the vital role on figuring out how the pack will be portrayed at the shelf. This might be due to lack of good ideas, or simply because of time constraints. Whatever may be the issue, finishing of a product is best left to experts in that domain.
Subsequently, postpress finishing is no longer a means to simply cut the carton out of a substrate. Rather, it is increasingly seen as a source of better business opportunities in the growing market of packaging and product embellishment. Exemplifying this view is Rahul
Luthra, owner at Artize Die Makers, a Delhi-based company that supplies wooden die cut to leading convertors in North India. He says, “The role of postpress finishing and converting has improved in recent years, thanks to automated technology. It has brought new approaches to reducing set-up times, minimizing waste, and increasing throughput without sacrificing the quality. Changing market demands and high volumes has encouraged the convertors to see the postpress equipment and tools as an opportunity to add value in the same old packs.”
According to him, presentation and good quality are the most important parameters for mono cartons to give off a good first impression. We at Artize help print service providers by supplying a comprehensive range of laser dies. Our plant is equipped with laser, benders and CNC router that help us continue our study on new solutions, which are not only practical in terms of productivity but also aesthetically attractive.
At IndiaCorr Expo, Artize displayed a range of products from its portfolio, such as male female dies, Braille embossing dies, pre-rubberized dies, and a few others. Pertinex with Penta Creasing die cut and textured leafing blocks were the main products displayed at the stall. Pertinex is a counter plate to have a premium quality on mono cartons while textured leafing blocks give a special effect and add texture to the surface of packs. “Apart from business, IndiaCorr Expo serves as a common platform to meet professionals from the postpress industry and showcase our products to the visitors,” Luthra concludes.