Innovative Packaging Ideas at “FCMG Future Area” of SWOP

1,000 exhibitors including 600 top packaging material manufacturers to participate


It is expected that SWOP 2017 will see the free flow of trends from interpack 2017, which took place in May this year. According to a 2015 Cone Communications and Ebiquity Global CSR study on consumer trends, 84% of respondents said they were very likely to buy a product if they thought it had social or environmental benefits like green packaging and related materials. Undoubtedly, green packaging is now a trend. interpack 2017 reflected this trend fully. Packaging material received significantly more attention than at the previous editions, reflecting increasing consumer sensitivity to the material used to package products.

SWOP 2017 will benefit from the interpack experience

These general packaging trends seen at interpack 2017 will also play a role at SWOP 2017, to be held from 7-10 November at Shanghai International Expo Center. In 2016, Messe Düsseldorf GmbH, the organizer of interpack, realigned itself and regrouped both the leadership and operative responsibilities for processing and packaging trade fairs inside and outside Germany into interpack alliance. SWOP is a member of interpack alliance and most likely to benefit from this. So far SWOP has received strong support from worldwide packaging related associations, including FPE, UCIMA, VDMA and many others. It is estimated that SWOP 2017 will occupy 60,000 m2 of Shanghai International Expo Center and gather 1,000 exhibitors, including national pavilions from Germany, USA, Spain, Italy, etc.

Expand and upgrade the “FMCG Future Zone”

To make the latest packaging advancements available to end users in food, daily chemicals, cosmetics, pharmaceuticals and other fields, SWOP 2017 has joined hands with “Packaging Family”, a pioneering exchange platform established by a group of enthusiasts pursuing a dream of “big packaging,” as longterm strategic partners. They are committed to building the “FMCG Future Zone” and serving FMCG end users. Compared with the “Packaging Materials & Products Zone” last year, this year’s FMCG Future Zone will be three times as large with a more distinctive theme. It is expected to attract more than 600 well-known
manufacturers of various packaging materials and products both domestically and abroad, covering plastics, metals, glass, paper products, wood products, printing ink and adhesives. Now RPC, Jingli Can, BeautyStar and 100 more packaging material suppliers have confirmed their participation at FMCG Future Area. Johnson & Johnson, Unilever, Yum!, GSK and other Global 500 companies have pre-registered as visitors of SWOP.

Since the launch of visitor pre-registration, many established FMCG enterprises have registered for SWOP 2017. More than 30,000 visitors of the packaging, purchasing, engineering and other decision-making departments from the food, beverage, confectionery, bakery, pharmaceuticals, cosmetics, non-food, and industrial commodities industries are expected to visit.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

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