During numerous exhibitions in the recent past, Konica Minolta India has attempted to bring print together buyers and printers using its technology. The company has adopted a unique strategy of promoting samples produced by its customers instead of showcasing its printing solutions. At Propak India 2019, held in Mumbai from 22 to 24 October, the company again exhibited samples produced by its customers who use the MGI Jetvarnish print embellishment technology, KM1 B2 press, and its roll-to-roll label printing solutions.
“There are certain exhibitions throughout the year where we only show samples produced by our customers instead of our machines. By doing this we give a helping hand to our customers so that they can further develop their business. Our involvement does not end with our customers after we have sold them the hardware. It goes beyond that,” says Vijay Kamat, product manager IP – PP & IP marketing, Konica Minolta Business Solutions India.
According to Kamat, at exhibitions like Propak, the company gets to meet the brand owners directly, which helps in developing the market for its customers. “For a lot of our customers, digital printing is new. Therefore, market development in this segment is different from what they have been doing traditionally,” he says.
One of the highlights at the Konica Minolta stand was a sample of a film on which digital embellishment and foiling had been done using the MGI Jetvarnish technology. Kamat says that no other company has this type of technology other than Konica Minolta. The sample displayed at the stand was produced at Konica Minolta’s demonstration center in Japan.
When asked if the strategy of promoting its customer samples at exhibitions has worked, Kamat says that the response has been overwhelming.
“We are very happy with this approach as we have got tremendous response from print buyers. We will continue with this strategy in the coming future as well. In fact, we will show only samples in at least 8-9 exhibitions in a year,” he says.