Products displayed at the stand in
Plastivision. Photo PSA
Mudrika Labels, a leading supplier of labels and cartons to the local and global markets, showcased their inmold labels (IML) at the recently concluded Plastivision show in Mumbai. Speaking about the latest development in IML, Manish Desai, director at Mudrika Labels said, “This time we have reduced the thickness of IML to 55 microns, thus giving the benefits of cost saving to our customers. We started producing IML a few years back and have managed to overcome many challenges to produce a product that meets the demands of low cost and quality.”
The IML manufacturing process includes printing on a substrate and the ink is protected by either varnish or over-lamination. These pre-cut labels are transferred to the container during the molding process. After the container is molded with the label, it is shipped to the brand for the filling process. Since printed materials are usually bi-oriented, and orientation (and also shrink) is mostly in the machine (length) direction (MD), labels are often positioned following the direction of the length and fused with containers using label applicators.
“The process involved is costlier than the screen-printed or dry offset printed containers. The process and technology are completely different. It is tough to convince FMCG clients to switch to IML. However, over a period we managed to convince some of them. Right now, the label industry is steady and a few more manufacturers are coming in, thus making the market price sensitive.”
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