Mudrika Labels showcases new IML range

Reduced thickness of IML offers cost benefits to customers

Products displayed at the stand in Plastivision. Photo PSA

Mudrika Labels, a leading supplier of labels and cartons to the local and global markets, showcased their inmold labels (IML) at the recently concluded Plastivision show in Mumbai. Speaking about the latest development in IML, Manish Desai, director at Mudrika Labels said, “This time we have reduced the thickness of IML to 55 microns, thus giving the benefits of cost saving to our customers. We started producing IML a few years back and have managed to overcome many challenges to produce a product that meets the demands of low cost and quality.”

The IML manufacturing process includes printing on a substrate and the ink is protected by either varnish or over-lamination. These pre-cut labels are transferred to the container during the molding process. After the container is molded with the label, it is shipped to the brand for the filling process. Since printed materials are usually bi-oriented, and orientation (and also shrink) is mostly in the machine (length) direction (MD), labels are often positioned following the direction of the length and fused with containers using label applicators.

“The process involved is costlier than the screen-printed or dry offset printed containers. The process and technology are completely different. It is tough to convince FMCG clients to switch to IML. However, over a period we managed to convince some of them. Right now, the label industry is steady and a few more manufacturers are coming in, thus making the market price sensitive.”

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now
unnamed 1


Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.


Please enter your comment!
Please enter your name here