Malhotra Graphics showcases PackZ and StudioRIP

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L – R: Bimal Chaku, VP marketing and sales of Malhotra Graphics; and Luc Buttiens, international sales director of Packz Software at Printpack India 2015. Photo PSA

Esko at In-Store Asia Expo, MumbaiSee your design in 3D before you manufacture it

At In-Store Asia, Mumbai 2015, Esko will showcase its real time 3D Studio Store Visualizer aimed at visual merchandizers and brand owners at Hall 6 Stand B4,  Bombay Exhibition Centre, Mumbai during 5 to 7 February 2015. Esko is the global supplier of integrated solutions for the production of packaging, labels, signage and displays.

At In-Store Asia, Mumbai 2015, Esko will showcase its real time 3D Studio Store Visualizer aimed at visual merchandizers and brand owners

In-Store Asia is India’s largest retail design and solutions event for global and Indian retail business leaders and professionals. In-Store Asia Expo attracts architects and retail design firms, visual merchandisers, in-store branding specialists, POP, signage and store fixture suppliers, material and lighting solution providers and suppliers of advanced printing and graphics equipment and solutions. In-Store Asia Expo contains a designer pavilion and for the first time, this year it will also feature a material lounge.

Esko’s real-time virtual reality technology can visualize new and existing products in a store. With these visuals, all the stakeholders can assess the shelf of a product and its packaging appeal upfront. They can make the right design decisions upfront on color, shape, materials, artwork and shelf layout. The real-time rendering reaches a new high level of reality. It is all in the details – the shadows at the back of the shelves, the small randomness when placing products on the shelf, the many materials and print effects. The animation and physics of the product and packs add even more realism. Walk through the isles, pick up items, see them on the shelf, see what happens when they fall off the shelf and even, bump into each other.

The virtual products are made with Studio or ArtiosCAD. So they link straight into your design or manufacturing data. And you can quickly swap them with different variations. Store Visualizer can also import 3D objects from many other modeling tools or 3D scanning devices. While standard store and supermarket 3D templates are supplied, it is also possible to digitize your own retail shops and see where to best place your own product packs in a familiar environments. So get ready and you can even bring your 3D glasses with you while visiting Esko’s stand at the In-Store Expo in Mumbai.