Squaring the circle of responsible packaging

Innovation leads to smart packaging

411
PDIT2 AIP session
The speakers at the Active and Intelligent Packaging session of the PDIT2 Conference in Delhi 13 December 2019. L to R Andrew Manly of AIPIA, Roland Lartigue of Toppan Europe, Amit Banga of SB Packaging, Prasanna Sukhi of Kezzler India, N Siva Shankar of Uflex and Rohit Singhal of NXP. Photo IPP-PSA

The PDIT2 Conference, organized by IppStar and Messe Dusseldorf India on 13 December 2019, concluded with good industry spirit on the evening of a generally rainy and overcast day at Pragati Maidan, Delhi. Over 120 industry professionals took part, including 30 brand owners.

The conference began with a warm welcome by Deepak Manchanda, who introduced the theme of the conference – Squaring the Circle of Responsible Packaging. The keynote sessions were delivered jointly by Cheryl Harrison, chairman, Vivia Foundation, and director of marketing, Propack, and Andrew Manly, communications director of AIPIA, who made a brief presentation introducing smart packaging. AIPIA and some of its key members such as Toppan, Kezzler, and NXP were key content supporters of the PDIT2 conference.

The brand-owner panel discussion, ‘Emerging role of modern packaging for competitiveness, convenience, and extended producer responsibility,’ was chaired by Barun Banerjee of Nestle. Leeladhar Poojary of Colgate, Vinay Nalawade of Parakh Agro, Himanshi Mahajan of Mother Dairy, and Kriti Soni of Dabur addressed EPR, responsible packaging, and the touchpoints for making these happen. There was insightful agreement on the various constraints and compelling needs for both sustainability and brand impact. An interesting cooperative solution was also suggested.

Barun Banerjee of Nestle, Mudit Lawania, Vinay Nalawade of Parakh Flexipack, Leeladhar Poojary of Colgate, Himanshi Mahajan of Mother Dairy and Kriti Soni of Dabur during the brand owners' panel discussion. Photo IPP
Barun Banerjee of Nestle, Mudit Lawania, Vinay Nalawade of Parakh Flexipack, Leeladhar Poojary of Colgate, Himanshi Mahajan of Mother Dairy and Kriti Soni of Dabur during the brand owners’ panel discussion. Photo IPP

Nidhi Agarwal of Marico presented a detailed update on the FSSAI food safety compliances and packaging and labeling guidelines. S Chidambar, a senior packaging professional, emphasized the need for the industry to jointly face the mammoth issue of plastic use and its integration in the circular economy. His primary point is that plastic is used by industries that produce goods of far higher value than US$ 1.5 trillion, and the collective resources of these consumer product industries should be leveraged rather than fragmented and inadequately measly efforts at recycling. “The significant depletion of resources cannot be replenished since we are running out of them. We cannot throw away the tremendous energy and value that is invested in consumer products their packaging only to put them into landfills that generate methane,” he said.

Vineet Pradhanani of Encept with Naresh Khanna of IppStar. Photo IPP
Vineet Pradhanani of Encept with Naresh Khanna of IppStar. Photo IPP

The conference proceeded to its design, innovation, and active and intelligent packaging sessions. The AIPIA session moderated by Andrew Manly included presentations by N Siva Shankaran who spoke about the development of active films for packaging fruit and vegetables at Uflex. Other speakers on active packaging, track and trace and electronics and cloud connection with packaging were Roland Lartigue of Toppan, Prasanna Sukhi of Kezzler India, and Rohit Singhal of NXP.

The session recognizing the EPR initiatives for packaging waste management contained presentations by Shubhi Sachan and Rakesh Kumar of Recykal. Their presentations outlined what is being done to recycle flexible packaging laminates. It was quite interesting to have on the same platform, a provider of plastic waste, and a customer looking for plastic waste to recycle in its plant.

Note: This file has been slightly edited on 7 May 2021. The photograph of the Active and Intelligent Packaging session at the PDIT2 conference includes N Siva Shankar of Uflex who was one of the speakers. Siva Shankar, unfortunately, died of Covid-19 on the morning of 1 May 2021.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
Previous articleNew environment-friendly barrier paper for food packaging
Next articleEvent on digital printing in labels
Correspondent. Akanksha Meena is striving to learn to write and the fundamentals of publishing with every opportunity with hopes of being able to write something worth publishing someday. She works as a correspondent with Indian Printer and Publisher and Packaging South Asia. In her free time, she can be found pursuing her other interests such as reading, writing, sketching, and painting.

LEAVE A REPLY

Please enter your comment!
Please enter your name here