The Super Content Group at drupa 2024

Indian Printer and Publisher and Packaging South Asia have joined the Super Content Group for extensive video coverage of drupa 2024. This is a collaborative effort comprising more than a dozen publishers and more than twenty trade publications and platforms that will create videos starting before drupa and throughout the day on every day of drupa to help exhibitors reach wider audiences at the show and beyond. 

These will be professional quality videos in collaboration with Inkish and with wide distribution as they will be shared with the publication partners of the Super Content Group with subtitles in their respective languages. The videos will be professionally edited and subtitled within hours using automated translation and subtitling software and uploaded on our video channels and those of our partners within hours of filming. 

drupa 2024 is one of the most important events in the industry, with thousands of attendees, exhibitors, media, and other industry stakeholders visiting Düsseldorf from 28 May to 7 June. As the world and the print industry change and evolve, so must its media platforms. The trade media must reflect and adapt to how content is consumed – websites, films, podcasts, and, of course, print. Hence, please welcome The Super Content Group. 

The members of The Super Content Group are Branschkoll (Sweden), Grafkom (Norway), Poligrafika (Poland), Deutscher Drucker (Germany), Stampamedia (Italy), Pixelpower (Portugal), ImpremPres (Spain), Intermedia Group (Australia & New Zealand), Indian Printer & Publisher, Packaging South Asia (India and South Asia), Caractére  (France), and INKISH (Denmark). The Super Content Group will together cover drupa more intensively than any other tradeshow in our industry – and with a deep understanding of drupa being a multi-cultural event. The group will cover drupa in Swedish, Norwegian, Polish, German, Spanish, Portuguese, Italian, Hindi and English every day. 

People such as Ulrich Stetter (Druckhaus Mainfranken and president for Intergraf), Francois Martin (formerly of Bobst, HP), Anthony Thirlby (JVN Holding), Montserrat Peidro (Bobst, formerly of Heidelberg) will share their must-see products at drupa. We will also host our Bonjour format, where 22 leaders will join for breakfast, discussing drupa – and so much more. 

While our partners will offer various types of coverage, we have all committed to distributing all partners’ content, giving exhibitors the widest distribution ever in the industry – and all with subtitles in the local languages of partners on their channels. 

The Super Content Group covers drupa for 11 days, from morning to evening, with up to three thousand slots supporting the industry. Maximize your drupa investment with The Super Content Group! The videos made by the partner publications will be edited and uploaded within hours on our video channels and those of our partners with subtitles in their respective languages.

If you are a drupa exhibitor and would like for us to set up a video interview slot at your stand or a video walkthrough of your exhibit or both, please contact our advertising team or me, at editor@ippgroup.in. These are paid modules of 15 minutes each and can be booked as a part of your advertising campaigns as well. The slots must be booked and paid for 28 days in advance of the beginning of drupa. Visitors and exhibitors alike can also request to join our long-running WhatsApp group called TeamIndia@drupa. 

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

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Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy. Elected vice-president of the International Packaging Press Organization in May 2023.


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