India
Sajan Abraham, general manager – South Asia, Novexx Solutions at PackTech booth. Photo PSA

Germany-based Novexx Solutions distributes its solutions in India through manroland India. It recently separated from Avery Dennison IPA and used the PackTech 2016 platform to promote its brand as well as showcase some of its products that are currently available in India. The company provides industrial identification and labelling solutions such as labellers/applicators and print and apply machines as well as thermal transfer printers, track and trace software and consumables.

The company demonstrated live its print and apply machine ALX 924 and labelling system ALS 204. Both these machines were integrated into one unit for demonstration. ALX 924 has a print speed of 400 mm/sec and a resolution of 300 dpi. It allows the systems to label products in a 1:1 print and apply mode. The ALS 204 labelling machine allows labels between 10 and 106 mm width to be applied on the top of products. The maximum apply speed is 40 m/min.

The XLP 504 label printer is an industrial all-round label printer for printing barcodes, fonts and graphics for medium label volume applications. It was launched at the recently concluded Pack Expo International and was shown in India at Labelexpo for the first time. The XLP 504 can print 1,000 labels in less than eight minutes. Customers can choose between models with 203, 300 or 600 dpi print resolution. The 600-dpi print resolution enables printing of even tiny fonts, barcodes and symbols.

The fourth product on display was the 64-04 table-top label printer. The 64-series printers are dedicated to printing barcodes, fonts and logos on any label material. The 64-series family includes four models with different print width (in inches): 64-04, 64-05, 64-06 and 64-08.

Labelexpo India

At Labelexpo India, held between 17 and 20 November, Novexx displayed its multi-functional labelling system, ALS 204. Used for industrial labelling systems for applying labels to products and thus enhance shelf appearance, the ALS 204 system can be configured to fit virtually any industrial labelling challenges, says Sajan Abraham, general manager – South Asia, Novexx Solutions.

The other product displayed was an online print and apply solution, ALX 924. “The solution is used in pharmaceutical, carton packing and in supply chain companies like Flipkart, Amazon, etc.,” says Abraham. “Amara Raja Batteries, Castrol and Exide Batteries are some of our clients that are already using this solution.”

Sajan Abraham, general manager – South Asia, Novexx Solutions says there are more than 3,000 direct installations of NOVEXX products in India.

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Naresh Khanna – 12 January 2026

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