Mouvent’s successful debut at Labelexpo 2017

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The Mouvent booth was packed throughout the 4-day event and visitors were impressed with what they saw

Mouvent is for real. What was shown at the launch in July did create a splash at its first ever Labelexpo with the display and demonstration of three innovative label printing solutions. These included two all-new, high productivity UV label presses (LB701 UV and LB702 UV) and a digital inkjet label press (LB702-WB) that the company claims is a ‘game changer’ in the industry, using only 100% water-based Mouvent Inks. “We are immensely proud to introduce Mouvent to the world and to unveil our innovative technology,” said Simon Rothen, chief executive officer of Mouvent. “There was huge interest in Mouvent throughout the whole of Labelexpo and it was a pleasure for us to meet so many people who recognized the enormous potential of our technology for their businesses.” The company was one of the talking points of Labelexpo, with considerable interest from visitors and media. Live demos of the technology ran daily and the machines performed to high expectations. The three new label printers showcased at Labelexpo can all print up to 7 colors on a large variety on substrates—paper, self-adhesive and wet-glue labelstock as well as flexible materials—at production speeds of up to 100 meters a minute with a native resolution of 1200 x 1200 and optical 2000 dpi. The LB701-UV mini label press is the smallest high-productivity label press in the market with what the company says is a ‘very low TCO,’ and was configured with in-line rotary diecutting and slitting. The LB702-UV label press was exhibited in a roll-to-roll set-up and is claimed to become the most productive UV digital label press in the narrow web segment.

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The Mouvent Cluster Technology, the base building block for all Mouvent machines, was a constant point of attraction

The LB702-WB label press meanwhile is said to represent a paradigm shift in high-volume label production—100% free of volatile organic compounds (VOCs) and 100% food safe, for the production of long lasting, high-quality, eye-catching labels, using an environment-friendly food safe printing method, and at a very economical cost, according to the company. (The company was a bit coy about opening the covers of the drying system modules of the new water-based press at the show, saying that these also represent an innovation that they were not quite ready to make completely public.) “At the end of the day, what matters most to people is the machines themselves,” said Martin van Waeyenberge, marketing and sales manager, Label Machines at Mouvent. “The fact that people could see them in action was important, because it makes the potential of this incredible technology come to life. From Labelexpo alone we generated several hundred leads with prospects who want to know more about the machines.”

Mouvent Cluster – modular scalable matrix
The innovative Mouvent Cluster—the base building block for all Mouvent machines—is a new approach that uses clusters instead of fixed size print bars by color, arranging them in a modular, scalable matrix. (The Mouvent cluster uses and integrates Fuji Samba printheads). The potential is that the same system can be simply adapted for all substrates, of all widths and for all markets and applications. “It really was an honor to be at the same venue with so many leading lights in this industry, and we are delighted that Mouvent generated so much interest,” said Piero Pierantozzi, co-founder of Mouvent. “We know that the Mouvent Cluster technology represents a genuine change in printhead integration and it was so rewarding to be able to show its potential to people in the industry. We very much look forward now to deploy this technology throughout the various markets and segments in the weeks and months ahead.”

Based on a press release and edited by Naresh Khanna