Printpack India 2021 postponed – finally!

Planned limited virtual edition dates to be announced soon

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Printpack
Printpack India 2021 postponed

The Governing Council of Indian Printing Packaging & Allied Machinery Manufacturers’ Association (IPAMA) has postponed the upcoming Printpack India 2021 exhibition, which was slated to be held at India Expo Centre, Greater Noida from February 03-08, 2021. Since the opening of the booking, 285 companies had reserved space for participation.

Printpack

Keeping in view the impact of Coronavirus worldwide and specifically in India, safety and health of exhibitors and business visitors, prevailing market conditions, and travel restrictions, IPAMA has conducted a detailed survey of its exhibitors. Of the responses, 195 out of 302 (64 %) exhibitors voted for postponing the event while 36 (12 %) opted for canceling the present edition. The 15th edition of the Printpack India exhibition and the concurrent India Sign & LED Expo event will now be organized some later at what is being called ‘a safer period.’

IPAMA hosted a virtual press meet on 11 November 2020 to announce the postponement of Printpack India 2021. Dayakar Reddy, president IPAMA, said, “We held a virtual meeting of our governing council on 7 November 2020 to discuss the future of Printpack India 2021. We took the decision to postpone our upcoming show in February. We are not announcing the new dates because we don’t want to confuse our exhibitors and visitors. We would be closely monitoring the situation of this pandemic across the globe. Once we feel the situation is suitable to host the exhibition, we will immediately organize it within 100 days.

Virtual show for 50 exhibitors

“We have developed a world-class exhibitor and visitor portal during this unprecedented time that competes with the best international shows. Our governing council has approved a virtual show with 50 exhibition booths and will be announcing the dates very soon. We will also be conducting digital B2B meetings in selective countries like Latin America, Africa, and the Gulf countries,” he added.

In IPAMA’s survey of its exhibitors and members, 167 out of 219 companies (76%) chose to attend the postponed event. 131 out of 219 companies (60%) rated Printpack India as very important for India’s printing and packaging industries.

IPAMA has also sent the survey to 1.5 lakh visitors, of which 300 have responded in the last 40 hours. 25% of respondents said they visited the exhibition for the display of different brands of the same product shown by various companies under one roof, while 22% said they attended for good business prospects. 23% of visitors surveyed visited Printpack India for live demonstrations of machines, 17% for the display of machines and products while the remaining 13% did so for the competitive pricing of products.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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