VeriPack Solutions shows its MAP packaging for food

MAP for enhancing the shelf life of food products

VeriPack Solutions shows its MAP packaging for food
Rajesh Ranveria, manager, technical sales and services at Veripack shows its MAP packaging for food at ProPak India

VeriPack Solutions India, part of the Italian Ilpra Group, is a manufacturer of machines for food and non-food packaging since 1989. Its wide range of niche packaging machines and technologies are designed to maximize the preservation of perishable products.

The company’s stainless steel thermoforming machines are used for food and non-food packaging that meets the needs of small, medium, and large production runs, with quick format changes. These are used for packaging fresh and processed meat, cheeses, fresh pasta, sandwiches, fish, bread, and bakery products. 

The company specializes in modified atmosphere packaging (MAP) for vacuum and skin packs that are used to enhance the shelf life of food products. At the ProPak India trade show in New Delhi, we met Rajesh Ranveria, who is responsible for managing technical sales and services at the Veripack in India where it showcased ready-to-eat packaged foods using MAP formats. 

VeriPack believes in sharing packaging ideas

Ranveria said this was the company’s first time at the ProPak India show, one of the first held in the country after the Covid-19 pandemic. “Before the event, we didn’t expect the footfall that we saw in all the three days of the exhibition. We are getting a good response from our customers and have received many queries from them related to packaging of food products.”

VeriPack has dedicated itself to the promotion and implementation of modified atmosphere packaging and giving the right solution to segments like the producers of ethnic Indian sweets. Today, everybody is looking for a good type of packaging, our focus is to help our customers with the ideas of how to pack food products and protect them from the oxygen and moisture present in the atmosphere,” he said.

He concluded our conversation by saying, “No doubt, the packaging industry is doing extremely well in the market, but the thing that is still lacking in the industry is the sharing and wider spread of  packing ideas and knowledge. More knowledge sharing about the kinds of materials that are being used for packaging can create a healthy environment for brand owners, technology suppliers and consumers. This broadening of knowledge and information will help save food and also to maintain the healthiest and most hygienic practices right up to the consumer.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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